How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce before joining Microsoft, Heike brings a unique perspective as both a seasoned marketer and an active creator herself. […]

Why VICE Studios’ Amy Powell Is Betting on Big Swings and Real Stories We sat down with Amy Powell, President of VICE Studios, for our Culture Creators Series. With a storied career spanning Sony, Paramount, and Amazon, Powell recently stepped into her new role at VICE, just a week before our conversation. Known for producing […]

How Haleon Keeps Health Brands Human in a Fragmented Media Landscape We sat down with Kelly Kavanagh, U.S. Integrated Marketing & Media Lead at Haleon, home to powerhouse brands like Advil, Tums, Flonase, and Centrum. In a space where consumer trust is shifting and regulations run deep, Kelly is focused on connecting the dots between […]

How State Farm is Using Creators to Stay Culturally Relevant We sat down with Alyson Griffin, Head of Marketing at State Farm, for our Culture Creators Series. The brand is more than 100 years old and has no awareness problem, but like many legacy companies, it faces a new challenge: relevance. Alyson, who spent her […]

A powerhouse panel of women marketing leaders took the stage at the Female Quotient Lounge at Cannes to explore how influencer marketing is evolving, and how top brands are evolving with it.  Moderated by Maria Sipka, Co-Founder and EVP at Linqia, the conversation featured insights from Alia Kemet (CMO, Shipt), Tabata Gomez (CMO, McCormick & […]