What Role Should AI Play in Influencer Marketing?

Using AI in influencer marketing

Brands are increasingly turning to AI to help them with their influencer marketing campaigns.

According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper performance analysis (65%) and streamlined workflows (55%).

AI impacting influencer marketing

AI can help brands to identify influencers who are relevant to their target audience and who have a good reputation. AI can also help brands to track the performance of their influencer campaigns and to identify areas where they can improve.

There are a number of AI-powered influencer marketing platforms available that can help brands to find the right influencers, track the performance of their campaigns, and streamline their workflows.

Download our 2023 State of Influencer Marketing Report to learn the latest trends and insights! 

Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare