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Event Recap: Cocktails with Creators

We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his […]


Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024  — Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the […]


How to Measure Influencer Marketing

How do you prove influencer marketing success? It’s the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That’s why we’ve got you covered with five fundamental inputs for effective influencer measurement, so you can measure your next campaigns seamlessly: 1. Social Conversation: These are the metrics that come to […]


TikTok Adds Influencer Audio Clips To Commercial Sounds Library

TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content.  The idea is that by using audio clips from TikTok creators to leverage more recognizable voices in your TikTok promotions, your content […]


Why Social First Brands Are Winning

These days social is the primary catalyst of culture, and culture determines a brand’s relevance.  Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers.  But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just […]