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We closed out 2024’s “Under the Influence” with the topic everyone is thinking about: their upcoming travel over the holidays. Bonnie Helena, Director of Public Relations at AIC Hotel Group joined us to chat influencer strategy for hotels. In the following video, Helena distills a lot of good advice for travel marketers, as well as […]
According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined as accounts with more than 500,000 followers. That’s causing some creators south of the half a million threshold to complain they’re being left out of the creator economy’s historic growth.
The booming online popularity of “on the street” interviews has given rise to a growing class of creators who have attracted thousands, or even millions, of followers by approaching strangers to ask about everything from the song they’re currently streaming to the amount they spend on rent. And now, influencer marketing agency Linqia is developing a […]
We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his […]
20 Black Content Creators and Influencers to Follow At Linqia, it’s core to our mission to take action that contributes to a culture of advocacy, inclusion and amplification of Black voices, Black creators and the Black community. Our influencers are the faces of the brands we serve, and we’re ensuring that we do our part […]
2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood out this year. 1). CeraVe and and Michael Cera: CeraVe’s viral Super Bowl campaign posed the playful question of whether Michael […]
On December 6, the DC Circuit Court of Appeals ruled to uphold the TikTok ban. Three days later on December 9, TikTok filed an emergency motion for an injunction to stop the ban from taking effect (which would happen on January 19, 2025) until the company’s appeal is heard by the US Supreme Court. For […]
November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi’s book with scripted dramas, to Spotify making moves to be a more legitimate player […]
The Top Trends to Think About when Creating Your Influencer Strategy Social media seemingly moves at the speed of light, and influencer marketing is no different. With constant changes to social media algorithms, new platforms popping up, and consumers changing the way they search and interact online, here are the three trends to consider for […]
The holiday season is a great time for brands to connect with audiences, but it can also be one of the most challenging due to ad over saturation. Enter influencer marketing—the best way to combine authenticity and storytelling to stand out during the holidays! We’ve rounded up some standout holiday influencer campaigns from previous years […]
With social media platforms filled with similar content styles, Linqia introduces a specialized network of Visual Effects (VFX) creators. Keith Bendes, Vice President of Strategy, explains how the initiative shifts from traditional influencer content toward high-production, effects-driven storytelling designed to capture viewers’ attention.
How to Utilize Influencers for Your Black Friday Marketing Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already gearing up for the biggest shopping event of the year. Marketers often spend months planning campaigns to draw in customers, […]
