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Top 10 Lessons from Creator Economy Live

Las Vegas was bustling for the inaugural Creator Economy Live conference, with a powerhouse lineup of brand marketers speaking on key topics the industry is hungry to drive further education. The 24 hour event had many learnings and insights, and while we will dive into the top 10 here, before we start the list it’s […]

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January 2023 Influencer Roundup

Top News and Stories. Below are Linqia’s favorite stories shaping our industry.    Instagram Chief Outlines Key Areas of Focus for the App in 2023 TLDR: Instagram chief Adam Mosseri outlined three key priorities for 2023 including 2) Inspiring people to be creative, 2) Helping people discover things they love, and 3) Sparking connections between […]

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November 2022 Influencer Roundup

November was a busy month in the world of social media and influencer marketing. Below are Linqia’s favorite stories shaping our industry.  Meta Announces New Creator Monetization Tools TLDR: November kicked off with Creator week for Meta, where the company announced new monetization tools including fan subscriptions for all creators, IG Reels gifts, fan donations, […]

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One A Day Vitamin – TikTok Version

  BACK TO CASE STUDIES ONE A DAY VITAMINS “TEACH ME HOW TO GUMMY” 0 % View Through Rate 0 % Increase in Mentions $ 0 MM Carted Value OBJECTIVE Bayer is a trusted brand that stays fresh through scientific innovation and content that moves at the speed of social media culture. A key goal […]

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Linqia Becomes an Official TikTok Marketing Partner

Linqia now offers brand marketers direct access to the TikTok Creator Marketplace, providing first-party data and robust analytics SAN FRANCISCO (October 18, 2022)—Linqia, the calm in the chaotic sea of influencer marketing, today announced that the company has been named an Official TikTok Marketing Partner. The partnership lets Linqia directly integrate with the TikTok Creator […]

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Linqia Taps Former Pantheon Sr. Director Sarah Fruy as VP of Marketing and Announces a Rebrand

Bolstering its leadership, Sarah Fruy brings partnership marketing, branding, and demand generation experience and lead Linqia’s rebranding initiative SAN FRANCISCO (October 11, 2022) – Linqia, the calm in the chaos of influencer marketing, today announced the appointment of Sarah Fruy to the executive leadership team as the VP of Marketing, and a company-wide rebrand solidifying […]

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One A Day Vitamin

  BACK TO CASE STUDIES ONE A DAY VITAMINS “TEACH ME HOW TO GUMMY” 0 % View Through Rate 0 % Increase in Mentions $ 0 MM Carted Value OBJECTIVE Generate buzz and increase positive brand perception for Bayer’s One A Day Men’s/Women’s 50+ advanced multivitamin gummies. INTRODUCTION For Bayer, a winning campaign is not […]