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We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his […]
20 Black Content Creators and Influencers to Follow At Linqia, it’s core to our mission to take action that contributes to a culture of advocacy, inclusion and amplification of Black voices, Black creators and the Black community. Our influencers are the faces of the brands we serve, and we’re ensuring that we do our part […]
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
You’ve done everything you should when putting together your latest influencer marketing campaign. You carefully vetted the influencers, provided a great creative brief, received beautiful content – and now it’s time to watch the engagement roll in. Right? So then why is your sponsored content underperforming? It could be that your campaign doesn’t match the […]
It’s election season, and the days leading up to the election, the election itself, and the aftermath are going to be a very noisy and polarizing time. Between the spread of misinformation, ensuring your advertising is shown alongside safe content, and the rise of political influencers, every brand needs to decide what their role in […]
September brought the rise of a new creator brand to compete with Lunchables, Meta’s AI powered video creator avatars, a brand new YouTube TV experience, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. PLATFORM UPDATES GOOGLE/YOUTUBE Google now highlights content creators as trusted […]
August brought President Biden’s White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. SOCIAL PLATFORM UPDATES YOUTUBE YouTube’s Senior Director of Growth and Discovery answer creators’ most-asked questions TLDR: […]
July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns, and much more. So let’s break down the top stories in social media and influencer marketing from the month of July. SOCIAL PLATFORM UPDATES META Instagram Will […]
June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let’s break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. SOCIAL PLATFORM UPDATES TIKTOK […]
The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of the most impressive marketers we’ve had the honor of meeting. Here are our top five […]
Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024 — Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the […]
April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media’s history, and then the news kept flooding in with the fast track passing of the TikTok Ban, Meta giving influencers the ability to create AI bots […]
