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We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his […]
20 Black Content Creators and Influencers to Follow At Linqia, it’s core to our mission to take action that contributes to a culture of advocacy, inclusion and amplification of Black voices, Black creators and the Black community. Our influencers are the faces of the brands we serve, and we’re ensuring that we do our part […]
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let’s break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. SOCIAL PLATFORM UPDATES TIKTOK […]
The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of the most impressive marketers we’ve had the honor of meeting. Here are our top five […]
Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024 — Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the […]
April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media’s history, and then the news kept flooding in with the fast track passing of the TikTok Ban, Meta giving influencers the ability to create AI bots […]
🚨Data Alert! We analyzed over 100 Linqia Influencer Marketing campaigns from Q1 2023 to Q1 2024 to compare year-over-year insights. Here’s what we found: Want to learn more? Subscribe to our newsletter at www.linqia.com/subscribe to never miss an update.
March was another busy month in the world of influencer marketing and the creator economy. From Instagram’s slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It’s not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts […]
How do you prove influencer marketing success? It’s the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That’s why we’ve got you covered with five fundamental inputs for effective influencer measurement, so you can measure your next campaigns seamlessly: 1. Social Conversation: These are the metrics that come to […]
TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content. The idea is that by using audio clips from TikTok creators to leverage more recognizable voices in your TikTok promotions, your content […]
These days social is the primary catalyst of culture, and culture determines a brand’s relevance. Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers. But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just […]
