Top Influencer Marketing Trends from Q1 2024

Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends.  ➡️ Brands…

March 2024 Influencer Marketing Roundup

March was another busy month in the world of influencer marketing and the creator economy. From Instagram's slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It's not a ban just a…

How to Measure Influencer Marketing

How do you prove influencer marketing success? It's the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That's why we've got you covered with five fundamental inputs for effective influencer measurement,…

TikTok Adds Influencer Audio Clips To Commercial Sounds Library

TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content.  The idea is…

Why Social First Brands Are Winning

These days social is the primary catalyst of culture, and culture determines a brand's relevance.  Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers.  But what exactly…

Key Insights from SXSW 2024

We're thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of…

House Approves Bill Potentially Banning TikTok Nationwide

As of Wednesday March 13th, The House has officially passed a bill that could lead to a nationwide ban of TikTok if its China-based owner ByteDance doesn’t sell. The bill will now go to Congress where its prospects are unclear. Lawmakers…

February 2024 Influencer Marketing Roundup

February was a short month, but not a light one in terms of social platform releases. From TikTok's foray into photos to Pinterest's first ever streaming show, there wasn't a dull moment. So let's take this opportunity to look back at the…

The Top Influencer Marketing Agencies

There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results.  Here are the top agencies across the key influencer marketing partner categories…
10 healthcare providers to follow

10 Healthcare Professionals to Follow

Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you're seeking cutting-edge research,…
Using AI in influencer marketing

What Role Should AI Play in Influencer Marketing?

Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper…
the top creator partnerships at super bowl LVIII

The Top Creator Partnerships at Super Bowl LVIII

Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate…