How Creator Content Boosts AEO
AEO Who?
Move over, SEO, there’s a new sheriff in town. That sheriff is the formidable AEO and it’s taking over as a driving force in consumer brand discovery and decision-making.
So… what is AEO, exactly?
Like SEO, which…
Culture Creators: Emily Tumminia
Is authenticity a bad word? In our industry, sometimes it feels like it.
“Authentic” is so often used to describe a brand's campaign success that it's almost lost its meaning and become a harbinger of its antithesis. So then……
Culture Creators: Rachel Lambo
Cutting Through the Noise and Building Always-On Influencer Marketing with Rachel Lambo
In a world where consumers are inundated with 12-step skincare routines, viral TikTok trends, and an endless scroll of product recommendations, standing…
Culture Creators: Tori Poole
Brand Love, Creator Trust, and Playing the Long Game at Cracker Barrel
In the latest installment of Linqia’s Culture Creators series, Liz Griffin, Senior Brand Partner at Linqia, sat down with Tori Poole, Senior Director of Brand Engagement…
12 Stories of Social That Defined 2025
In the spirit of the 12 Days of Christmas, we’re back with another festive edition of 12 Stories of Social, spotlighting the trends, shifts, and moments that defined the creator economy in 2025.
This year delivered no shortage of plot…
10 TikTok Influencer Marketing Agencies for Enterprise Brands
Linqia’s creative team saw people on TikTok trading ways to upgrade instant ramen while researching a new dish for Noodles & Company. The team hired five Gen Z creators across TikTok and Instagram to present ordering Chili Garlic…
Meet Marco AI
AI is becoming an everyday creative partner, and we’re taking that partnership to the next level with the launch of Marco AI, a conversational virtual assistant built to help marketers plan, execute, and analyze influencer campaigns.
Continuing…
10 Instagram Influencer Marketing Agencies for Enterprise Brands
For Albertsons Own Brands, Linqia used smaller creators to produce content for the retailer’s Instagram handles and worked with larger creators on giveaways and Collab posts to bring in followers. The brand wanted people to keep seeing…
10 US Influencer Marketing Agencies for Consumer Packaged Goods
When International Delight wanted shoppers to think about flavored coffee beyond the coffee shop, Linqia recruited comedians to make that idea work in their own formats. Their formats ranged from parody trailers to skits in which one creator…
Influencer Marketing Levels Up in Q3
On the heels of our 2026 State of Influencer Marketing Report, we took a closer look at Linqia’s own campaign data from Q3 2024 vs. Q3 2025. The results tell a clear story: creators are building the future of marketing.
The Numbers Tell…
10 Influencer Marketing Agencies for US Pharma & Healthcare
If a creator froze their eggs at Spring Fertility and never used its payment plan, why put the payment plan in their script? Ella McMahan, Spring Fertility’s director of brand marketing, raised that example on Cardinal’s Ignite…
The Next Era of Influencer Marketing
Linqia’s 2026 State of Influencer Marketing survey found that every respondent reused creator content beyond creators’ own accounts. For enterprise teams, that puts distribution decisions in the creator brief. Decide where each asset will…
