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San Francisco, CA, April 2026. Linqia, the leading independent influencer marketing agency in the US, is a finalist in the prestigious Partnership Awards. Linqia is shortlisted in the Best Influencer Marketing Partnership category for the International Delight Comic Creators campaign. The Partnership Awards serve as a global benchmark for excellence, recognizing campaigns that bridge the […]
San Francisco, CA, April 2026.Linqia, the leading independent influencer marketing agency in the US, has been shortlisted for the Best Use of AI (International) category in the 2026 Campaign Tech Awards, presented by Campaign Magazine. The nomination recognizes how Linqia is pioneering the use of AI to power influencer marketing campaigns, through our standout product […]
San Francisco, CA, April 2026. Linqia, the leading independent influencer marketing agency in the US, announced a series of prestigious industry award nominations, recognizing its innovative, creator-led campaigns across food, beverage, and retail brands. Linqia has been nominated in three categories at the Shorty Awards, underscoring the company’s continued leadership in driving impactful, culturally relevant […]
AEO Who? Move over, SEO, there’s a new sheriff in town. That sheriff is the formidable AEO and it’s taking over as a driving force in consumer brand discovery and decision-making. So… what is AEO, exactly? Like SEO, which stands for Search Engine Optimization, AEO is Answer Engine Optimization. As more people turn to AI […]
Is authenticity a bad word? In our industry, sometimes it feels like it. “Authentic” is so often used to describe a brand’s campaign success that it’s almost lost its meaning and become a harbinger of its antithesis. So then… How do brands prove it? Emily Tumminia from The Magnum Ice Cream Company is unafraid. She […]
Cutting Through the Noise and Building Always-On Influencer Marketing with Rachel Lambo In a world where consumers are inundated with 12-step skincare routines, viral TikTok trends, and an endless scroll of product recommendations, standing out requires more than just a big budget. It requires clarity. In this episode of Culture Creators, Liz Griffin, Senior Brand […]
Brand Love, Creator Trust, and Playing the Long Game at Cracker Barrel In the latest installment of Linqia’s Culture Creators series, Liz Griffin, Senior Brand Partner at Linqia, sat down with Tori Poole, Senior Director of Brand Engagement at Cracker Barrel, for a wide‑ranging conversation on cultural relevance, creators, fandom, and what it really takes […]
TikTok has transformed influencer marketing with its short‑form, high‑impact video format. Brands leveraging TikTok can unlock exponential visibility, authentic engagement, and cultural resonance—particularly when creators capture attention in under 60 seconds. Its fast-paced algorithm rewards creativity, urgency, and connection in ways that traditional platforms don’t. Given TikTok’s unique dynamics—from trend cycles to sound-driven hooks and […]
AI is becoming an everyday creative partner, and we’re taking that partnership to the next level with the launch of Marco AI, a conversational virtual assistant built to help marketers plan, execute, and analyze influencer campaigns. Continuing to carry the name of Linqia’s beloved starfish mascot, Marco AI lives inside the company’s proprietary platform, Resonate, […]
Influencer marketing continues to be one of the most effective ways for brands to reach engaged, targeted audiences, and Instagram remains at the center of that ecosystem. With its emphasis on visual storytelling, community building, and high engagement across formats like Stories, Reels, and in-feed posts, Instagram is uniquely suited for creator-driven content that drives […]
What is Influencer Marketing in CPG? Consumer Packaged Goods (CPG) brands face a unique challenge: standing out in a crowded market of everyday essentials—from snacks and beverages to personal care and household products. Influencer marketing has become a key strategy to reach consumers where they spend time—on social media and digital platforms—with authentic, engaging stories […]
On the heels of our 2026 State of Influencer Marketing Report, we took a closer look at Linqia’s own campaign data from Q3 2024 vs. Q3 2025. The results tell a clear story: creators are building the future of marketing. The Numbers Tell the Story 💥 70% more influencer campaigns YoY — Brands are investing […]
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