This author has not written his bio yet.
June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let’s break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. SOCIAL PLATFORM UPDATES TIKTOK […]
The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of the most impressive marketers we’ve had the honor of meeting. Here are our top five […]
Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024 — Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the […]
This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, sat down with Mykayla Skinner, legendary Olympic gymnast and Silvery Gold Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent Manager for Olympic Channel. The trio broke down the intricate world of brand/athlete partnerships in anticipation of the upcoming Olympic games in […]
April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media’s history, and then the news kept flooding in with the fast track passing of the TikTok Ban, Meta giving influencers the ability to create AI bots […]
🚨Data Alert! We analyzed over 100 Linqia Influencer Marketing campaigns from Q1 2023 to Q1 2024 to compare year-over-year insights. Here’s what we found: Want to learn more? Subscribe to our newsletter at www.linqia.com/subscribe to never miss an update.
This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, hosted a dynamic conversation with Mykayla Skinner, legendary Olympic gymnast and Silver Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent Manager for the Olympic Channel. The trio broke down the intricate world of brand/athlete partnerships in anticipation of the upcoming Olympic […]
Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends. ➡️ Brands are doubling down on their influencer marketing investments – we’ve seen a 65% increase in campaigns year over year. […]
March was another busy month in the world of influencer marketing and the creator economy. From Instagram’s slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It’s not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts […]
How do you prove influencer marketing success? It’s the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That’s why we’ve got you covered with five fundamental inputs for effective influencer measurement, so you can measure your next campaigns seamlessly: 1. Social Conversation: These are the metrics that come to […]
TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content. The idea is that by using audio clips from TikTok creators to leverage more recognizable voices in your TikTok promotions, your content […]
These days social is the primary catalyst of culture, and culture determines a brand’s relevance. Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers. But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just […]
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
Accept CookiesHide NotificationSettingsWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Privacy Policy
