Entries by Liz Templeton

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Linqia Unveils Creator Intelligence

A Game-Changer for Measuring Creator Impact for Your Brand’s Campaigns As influencer marketing continues to grow, brands are facing two major challenges: accurately measuring return on investment (ROI) and selecting the right creators for their campaigns. Marketers often deal with scattered performance data across multiple platforms, making it tricky to compare creators fairly. Enter Creator […]

Creator Economy Trends to Watch in 2025

In this report, eMarketer quotes Linqia’s State of the Influencer Marketing data to speak to 2025 creator trends, and how it will be a year of professionalization for the creator economy.

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Top 5 Influencer Brand Partnerships of 2024 

2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood out this year. 1). CeraVe and and Michael Cera: CeraVe’s viral Super Bowl campaign posed the playful question of whether Michael […]

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Holiday Influencer Marketing Done Right

The holiday season is a great time for brands to connect with audiences, but it can also be one of the most challenging due to ad over saturation. Enter influencer marketing—the best way to combine authenticity and storytelling to stand out during the holidays!  We’ve rounded up some standout holiday influencer campaigns from previous years […]

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It’s All About the Sauce

How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments and Sauces at McCormick to discuss how they are leveraging influencer partnerships. A few key takeaways: Maybe the most surprising takeaway? Consumers […]