Entries by Liz Templeton

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The Best Influencer Marketing Agencies for TikTok

TikTok has transformed influencer marketing with its short‑form, high‑impact video format. Brands leveraging TikTok can unlock exponential visibility, authentic engagement, and cultural resonance—particularly when creators capture attention in under 60 seconds. Its fast-paced algorithm rewards creativity, urgency, and connection in ways that traditional platforms don’t. Given TikTok’s unique dynamics—from trend cycles to sound-driven hooks and […]

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Meet Marco AI

AI is becoming an everyday creative partner, and we’re taking that partnership to the next level with the launch of Marco AI, a conversational virtual assistant built to help marketers plan, execute, and analyze influencer campaigns. Continuing to carry the name of Linqia’s beloved starfish mascot, Marco AI lives inside the company’s proprietary platform, Resonate, […]

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The Best Influencer Marketing Agencies for Instagram

Influencer marketing continues to be one of the most effective ways for brands to reach engaged, targeted audiences, and Instagram remains at the center of that ecosystem. With its emphasis on visual storytelling, community building, and high engagement across formats like Stories, Reels, and in-feed posts, Instagram is uniquely suited for creator-driven content that drives […]

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Top 8 Influencer Marketing Agencies for Consumer Packaged Goods (CPG) in the U.S.

What is Influencer Marketing in CPG? Consumer Packaged Goods (CPG) brands face a unique challenge: standing out in a crowded market of everyday essentials—from snacks and beverages to personal care and household products. Influencer marketing has become a key strategy to reach consumers where they spend time—on social media and digital platforms—with authentic, engaging stories […]

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Top 10 U.S. Influencer Marketing Agencies for Pharma & Healthcare

Pharmaceutical and healthcare influencer marketing focuses on partnering with credible voices—doctors, pharmacists, medical researchers, patient advocates, and wellness experts—to communicate accurate, compliant health messages. Campaigns may address treatment education, treatment adherence, vaccine awareness, or OTC wellness products. Unlike consumer marketing, pharma campaigns must navigate strict regulations, including FDA and HIPAA guidelines while maintaining medical accuracy […]

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The Next Era of Influencer Marketing

Influencer marketing isn’t just growing, it’s maturing. Linqia’s newly released 2026 State of Influencer Marketing Report reveals a fast-evolving industry that’s moving from experimental campaigns to essential, full-funnel strategies. Based on insights from over 200 enterprise marketers, the report shows that budgets are up, AI adoption is accelerating, creator content continues to outperform brand assets, […]

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Top 10 U.S. Automotive Influencer Marketing Agencies

What Is Automotive Influencer Marketing? Automotive influencer marketing taps into the credibility and engagement of creators, like car reviewers on YouTube, modders on TikTok, or lifestyle influencers on Instagram—to tell stories about driving, ownership, modifications, and lifestyle. Influencers test vehicles, showcase dealership experiences, and share DIY upgrades, helping consumers navigate complex buying decisions. Studies show […]

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The Top 10 Influencer Marketing Platforms in 2025: An Objective Review

Influencer marketing continues to be a key strategy for brands to connect authentically with audiences on platforms like Instagram, TikTok, YouTube, and more. As the landscape grows more complex, brands need tools that help them find the right influencers, manage campaigns, and measure real results efficiently. With many options available, it’s important to evaluate influencer […]

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Top 10 U.S. Influencer Marketing Agencies

What is Influencer Marketing? Influencer marketing harnesses the authority and creativity of individuals who have built engaged audiences on platforms like Instagram, TikTok, YouTube, and Twitch. Instead of interrupting consumers with traditional ads, brands lean on trusted voices that resonate with specific audiences. This strategy is rooted in authenticity—when influencers share personal endorsements or lifestyle […]

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Linqia Unveils Resonate Studio, Helping Brands Scale Influencer Content Across Every Marketing Channel

SAN FRANCISCO (August 27, 2025) – Linqia, the premier influencer marketing agency for the world’s leading brands, today announced the launch of Resonate Studio, a powerful new video editing solution to adapt and optimize influencer content for any marketing channel.  The release marks the latest advancement in Linqia’s rapidly expanding suite of AI-powered tools designed […]

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