Is authenticity a bad word? In our industry, sometimes it feels like it. “Authentic” is so often used to describe a brand’s campaign success that it’s almost lost its meaning and become a harbinger of its antithesis. So then… How do brands prove it? Emily Tumminia from The Magnum Ice Cream Company is unafraid. She […]

Brand Love, Creator Trust, and Playing the Long Game at Cracker Barrel In the latest installment of Linqia’s Culture Creators series, Liz Griffin, Senior Brand Partner at Linqia, sat down with Tori Poole, Senior Director of Brand Engagement at Cracker Barrel, for a wide‑ranging conversation on cultural relevance, creators, fandom, and what it really takes […]

AI is becoming an everyday creative partner, and we’re taking that partnership to the next level with the launch of Marco AI, a conversational virtual assistant built to help marketers plan, execute, and analyze influencer campaigns. Continuing to carry the name of Linqia’s beloved starfish mascot, Marco AI lives inside the company’s proprietary platform, Resonate, […]

What is Influencer Marketing in CPG? Consumer Packaged Goods (CPG) brands face a unique challenge: standing out in a crowded market of everyday essentials—from snacks and beverages to personal care and household products. Influencer marketing has become a key strategy to reach consumers where they spend time—on social media and digital platforms—with authentic, engaging stories […]

Pharmaceutical and healthcare influencer marketing focuses on partnering with credible voices—doctors, pharmacists, medical researchers, patient advocates, and wellness experts—to communicate accurate, compliant health messages. Campaigns may address treatment education, treatment adherence, vaccine awareness, or OTC wellness products. Unlike consumer marketing, pharma campaigns must navigate strict regulations, including FDA and HIPAA guidelines while maintaining medical accuracy […]