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A first-of-its-kind solution for brands to reach the coveted college market.SAN FRANCISCO, CA, UNITED STATES, March 5, 2025 — College-aged audiences wield significant purchasing power, prompting brands to focus more on connecting with students who are spending increasing amounts of time on social media and engaging with influencers. Now, brands have a powerful solution to […]
Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024 — Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the […]
2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood out this year. 1). CeraVe and and Michael Cera: CeraVe’s viral Super Bowl campaign posed the playful question of whether Michael […]
This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, hosted a dynamic conversation with Mykayla Skinner, legendary Olympic gymnast and Silver Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent Manager for the Olympic Channel. The trio broke down the intricate world of brand/athlete partnerships in anticipation of the upcoming Olympic […]
Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory. Not only have creators become increasingly pivotal to brands’ digital marketing strategies, they are now becoming […]
Ever since the Name, Image, Likeness (NIL) rule changes took effect, brands have been hungry to partner with college athletes during key NCAA periods. As we close out another exciting March Madness tournament, we take a look back at the top athlete partnerships from some highly innovative brands. Pringles “March Mustache Collection” Pringles leaned […]
“Linqia influencers are one of the top sources of quality traffic to our promotional pages. We recently sent an email survey to a list that was created through Linqia’s influencer marketing program and got a 50% response rate.”
How Viator is Using Influencer Marketing to Build a Household Name in Travel From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator (a TripAdvisor company), she’s on a mission to transform the travel experiences platform into a […]
How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce before joining Microsoft, Heike brings a unique perspective as both a seasoned marketer and an active creator herself. […]
How Anthropic’s Lexie Barnhorn Is Using Creator Marketing to Humanize AI and Fuel B2B Growth We sat down with Lexie Barnhorn, Head of Influencer at Anthropic, live from The Female Quotient Equality Lounge in Cannes. In Lexie’s world, creator marketing isn’t just for lifestyle brands—it’s essential for building trust in complex, technical categories. With a […]
How Instacart Uses Grocery Data and Influencers to Stay Culturally Relevant Jasmine Taylor, VP of Brand Marketing at Instacart, has led brand strategy at companies like Uber, LinkedIn, and American Express. Now, she’s transforming Instacart into more than just a delivery app—positioning it as a cultural brand that shows up in the moments that matter […]
How Haleon Keeps Health Brands Human in a Fragmented Media Landscape We sat down with Kelly Kavanagh, U.S. Integrated Marketing & Media Lead at Haleon, home to powerhouse brands like Advil, Tums, ChapStick, Flonase, and Centrum. In a space where consumer trust is shifting and regulations run deep, Kelly is focused on connecting the dots […]
