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What Is Automotive Influencer Marketing? Automotive influencer marketing taps into the credibility and engagement of creators, like car reviewers on YouTube, modders on TikTok, or lifestyle influencers on Instagram—to tell stories about driving, ownership, modifications, and lifestyle. Influencers test vehicles, showcase dealership experiences, and share DIY upgrades, helping consumers navigate complex buying decisions. Studies show […]
SAN FRANCISCO (September 30, 2025) – Linqia, the leading independent influencer marketing agency, today announced the launch of a first of its kind influencer retail media offering. Brands are projected to spend $60B in the U.S. on retail media in 2025, yet most of the content is just repurposed brand ads that are not best […]
SAN FRANCISCO (September 30, 2025) – Linqia, the leading independent influencer marketing agency, today announced the launch of a first of its kind influencer retail media offering. Brands are projected to spend $60B in the U.S. on retail media in 2025, yet most of the content is just repurposed brand ads that are not best […]
Influencer marketing continues to be a key strategy for brands to connect authentically with audiences on platforms like Instagram, TikTok, YouTube, and more. As the landscape grows more complex, brands need tools that help them find the right influencers, manage campaigns, and measure real results efficiently. With many options available, it’s important to evaluate influencer […]
What is Influencer Marketing? Influencer marketing harnesses the authority and creativity of individuals who have built engaged audiences on platforms like Instagram, TikTok, YouTube, and Twitch. Instead of interrupting consumers with traditional ads, brands lean on trusted voices that resonate with specific audiences. This strategy is rooted in authenticity—when influencers share personal endorsements or lifestyle […]
SAN FRANCISCO (August 27, 2025) – Linqia, the premier influencer marketing agency for the world’s leading brands, today announced the launch of Resonate Studio, a powerful new video editing solution to adapt and optimize influencer content for any marketing channel. The release marks the latest advancement in Linqia’s rapidly expanding suite of AI-powered tools designed […]
SAN FRANCISCO (August 27, 2025) – Linqia, the premier influencer marketing agency for the world’s leading brands, today announced the launch of Resonate Studio, a powerful new video editing solution to adapt and optimize influencer content for any marketing channel. The release marks the latest advancement in Linqia’s rapidly expanding suite of AI-powered tools designed […]
Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The volume of content creators are producing allows for a level of testing that was typically reserved for qualitative research and one-way glass interviews. Enter the process of narrative mapping, which not only helps shape content strategy but also provides highly valuable […]
SAN FRANCISCO (July 22, 2025) – Linqia, the premier influencer marketing agency for the world’s leading brands, has announced a powerful suite of AI tools designed to redefine how marketers plan, execute, and analyze influencer campaigns. The announcement comes on the heels of the Company’s release of two key features, Brief AI and Conversation Analytics – […]
SAN FRANCISCO (July 22, 2025) – Linqia, the premier influencer marketing agency for the world’s leading brands, has announced a powerful suite of AI tools designed to redefine how marketers plan, execute, and analyze influencer campaigns. The announcement comes on the heels of the Company’s release of two key features, Brief AI and Conversation Analytics – […]
What does it take to keep a brand culturally relevant today? That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable brands. Each episode covers topics ranging from how to balance mass-market reach with niche community relevance, to what it […]
How Viator is Using Influencer Marketing to Build a Household Name in Travel From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator (a TripAdvisor company), she’s on a mission to transform the travel experiences platform into a […]
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