Entries by Liz Templeton

Whats new in influencer marketing – October 2023

Top News and Stories The spookiest month of the year proved to be a good one for the social platforms, as most reported strong quarterly earnings signaling a strengthening media market. Let’s take a look at the top stories from social media, our favorite brand influencers activations, and creator economy reports worth reading in this […]


Advertising Week 2023: How Brands Infiltrate Culture in the Age of Social

We’re thrilled to share the insights from our recent session at Advertising Week 2023 🌟 Linqia had the pleasure of hosting a panel featuring industry experts Keith Bendes, Finola Austin, and mega creator Haley Kalil (@haleyybaylee, 7M followers), who shared their wisdom on “How Brands Infiltrate Culture in the Age of Social.”  Here’s a snapshot […]

Event Recap: Cocktails with Creators

We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his […]

Linqia Launches the Healthcare Creator Network (HCN) for Influencer Campaigns

Linqia introduces a first to market offering designed to make it safer and easier for pharmaceutical brands (OTC and Rx) to leverage professional healthcare professionals for their influencer marketing campaigns SAN FRANCISCO (October  17, 2023)—Linqia, the calm in the chaotic sea of influencer marketing, today announced its latest influencer marketing solution, the Healthcare Creator Network […]

Whats new in influencer marketing – September 2023

Top News and Stories Below are Linqia’s favorite stories shaping our industry. TOP SOCIAL NEWS Southeast Technical University in Ireland will offer the country’s first degree in influencing TLDR: The degree will focus on content creation and social media, which will include courses in video and audio editing, business, and critical cultural studies. It’s received a […]

How to Win on TikTok at NeueHouse Los Angeles

On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕ Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways: 1️⃣ […]

Whats new in influencer marketing – August

Top News and Stories Below are Linqia’s favorite stories shaping our industry. Top News and Stories TikTok plans to ban links to outside e-commerce sites and shut down storefronts, all while Shops is on track to lose more than $500 million in the US this year. TLDR: A lot happened in the month of August […]

Linqia Launches Contextual Search, Leveraging AI to Find Relevant Influencers for Brands

Linqia’s AI-powered tool analyzes all relevant topics related to a search, expanding the pool of relevant influencers for brands to activate for campaigns Linqia, the leading influencer marketing platform, today announced the launch of Contextual Search, a new product feature that helps brands find untapped influencers to activate for marketing campaigns. Traditional influencer marketing platforms use […]

Navigating the Updated FTC Guidelines

The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big deal.   Whether you’re an influencer, marketer, or brand, understanding these guidelines is crucial to navigate the ever-evolving […]