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Scaling with Influencer
Keith Bendes, Vice President of Strategy at Linqia, speaks about how brands can successfully scale using influencer marketing.
Bayer’s Teach
The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.
Hung Over
Hangover pain brings T-Pain to the rescue as the rapper brings back the classic “Plop Plop, Fizz Fizz, Oh What a Relief It Is”
Influencer Career Choice
VP of Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology.
The Creator Economy
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion.
Big Brands Compete
The investments social platforms are making into commerce solutions are staggering.
Influencers Instagram Reels
Influencers Don’t See Instagram Reels’ Expansion to 30 Seconds as a Threat to TikTok
Amid pandemic influencers
Amid the Pandemic, Influencers Are Getting Real
Reemerging emphasis on dri
Brands And Influencers: Reemerging Emphasis On Driving Sales
Black influencers respond
Black Influencers Respond To Brands Black Lives Matter Posts
Marketers plan to hire influencers
41% of Marketers in a New Survey Said They Planned to Hire Influencers in the Coming Months but Driving Sales Wasn’t the Top Priority
Marketing with stories
Marketing with Stories; Consumer Usage and Best Practices for Organic Stories, Influencer Partnerships and Paid Advertising
