Top News and Stories The spookiest month of the year proved to be a good one for the social platforms, as most reported strong quarterly earnings signaling a strengthening media market. Let’s take a look at the top stories from social media, our favorite brand influencers activations, and creator economy reports worth reading in this […]
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Top News and Stories Below are Linqia’s favorite stories shaping our industry. TOP SOCIAL NEWS Southeast Technical University in Ireland will offer the country’s first degree in influencing TLDR: The degree will focus on content creation and social media, which will include courses in video and audio editing, business, and critical cultural studies. It’s received a […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Top News and Stories TikTok plans to ban links to outside e-commerce sites and shut down storefronts, all while Shops is on track to lose more than $500 million in the US this year. TLDR: A lot happened in the month of August […]
From The rebrand of Twitter, to the launch of Threads, July was a busy month in the world of social media and influencer marketing. Lets take a deeper look at the top stories, standout brand campaigns, and research reports worth reading. Top News and Stories Twitter officially rebrands as X TLDR: As Musk gears up to […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Elon Musk wants cage fight with Mark Zuckerberg (yes, really) TLDR: Musk called out Zuck, Zuck said he is in, and now the entire world wants to see it. We doubt it will actually happen, but based on how much training Musk […]
🚀Linqia had a great time this week at the Influencer Marketing Show 2023! Exciting developments in influencer marketing took center stage, and we’re sharing our top takeaways below ⬇️ 🤳Creators and brands cannot be overly reliant on singular social platforms (or social platforms in general). Audiences need to be built across platforms and off platform as you […]
Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith Bendes. We have to go beyond vanity metrics as an industry and unlock the untapped potential and true impact of influencer campaigns by focusing on total business impact (TBI).
Check out this CMSWire article about AI’s potential to boost influencer campaigns, and how Linqia detects fraud activity using AI.
The new Generative AI tool analyzes attributes of top-performing social media posts to optimize creator and influencer campaign performance Linqia, the calm in the chaos of influencer marketing, today announced the launch of Ideate, a cutting-edge GenAI tool that identifies and analyzes relevant, top-performing posts on social media to inform influencer campaign strategies. Leveraging the power […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Snap Unveils New Features at 2023 Partner Summit TLDR: Snap impressed the audience with a slew of new features including an expansion of ad revenue sharing (from Snap Stars to anyone with 50,000+ followers, 25 million monthly Snap views and who post […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. TikTok TikTok grilled by US lawmakers during congressional hearing TLDR: TikTok CEO Shou Zi Chew testified before Congress as they showered him with questions about privacy concerns and Chinese influence. It was clear the members of Congress had made up their mind before […]
Choosing the right partner for your influencer marketing activations can have a major impact on the results. With so many options available it can be difficult to determine which platform is the best for your particular needs. Here are some valuable steps to help you choose the right influencer marketing partner: Decide where you are […]