How One Agency is Reimagining How Influencer Marketing Drives Results
One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results.
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November 2024 Influencer Marketing Roundup
November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi’s book with scripted dramas, to Spotify making moves to be a more legitimate player […]
3 Influencer Marketing Trends in 2025
The Top Trends to Think About when Creating Your Influencer Strategy Social media seemingly moves at the speed of light, and influencer marketing is no different. With constant changes to social media algorithms, new platforms popping up, and consumers changing the way they search and interact online, here are the three trends to consider for […]
Measuring creator and influencer marketing campaigns—everything brands should know
As brands increase their creator marketing investments, they are scrutinizing their returns more than ever. Many advertisers are struggling to prove out the return on their steadily growing investment in influencers due to the continued absence of a standardized approach to measuring influencer campaign performance.
Holiday Influencer Marketing Done Right
The holiday season is a great time for brands to connect with audiences, but it can also be one of the most challenging due to ad over saturation. Enter influencer marketing—the best way to combine authenticity and storytelling to stand out during the holidays! We’ve rounded up some standout holiday influencer campaigns from previous years […]
Why Sports Leagues Are Betting Big On Influencer Marketing
Sports leagues have some of the most influential people in the world attached to them. Of course, I’m talking about the athletes who have millions and millions of fans—in real life and on social media. It wouldn’t be far-fetched to say these leagues don’t need to work with everyday social influencers the way most brands […]
From Transactions to Trust: How Procurement Can Power Up Influencer Marketing
With spending on influencer marketing skyrocketing (the industry is estimated to be worth over $20BLN) and its integration into formalized procurement processes becoming increasingly common, understanding how to navigate this unique channel is more critical than ever.
Measuring the Real Impact of Influencer Marketing
Takeaways from our workshop at BrandWeek At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing, and how it has evolved over time. Keith gives insight into how to approach your influencer strategy and what to think about, but his key takeaway […]
How Ferrara brands like Nerds and Trolli use influencer marketing to boost awareness
Candy manufacturer Ferrara scored big with its Nerds Gummy Clusters ad during February’s big game, according to iSpot.tv. But that ad, which starred TikTok dancer and mega-influencer Addison Rae, who had previously posted organically about her love of Nerds, was just the beginning of a winning playbook that integrated influencer marketing into a cross channel and cross […]
September 2024 Influencer Marketing Roundup
September brought the rise of a new creator brand to compete with Lunchables, Meta’s AI powered video creator avatars, a brand new YouTube TV experience, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. PLATFORM UPDATES GOOGLE/YOUTUBE Google now highlights content creators as trusted […]
August 2024 Influencer Marketing Roundup
August brought President Biden’s White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. SOCIAL PLATFORM UPDATES YOUTUBE YouTube’s Senior Director of Growth and Discovery answer creators’ most-asked questions TLDR: […]
July 2024 Influencer Marketing Roundup
July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns, and much more. So let’s break down the top stories in social media and influencer marketing from the month of July. SOCIAL PLATFORM UPDATES META Instagram Will […]
