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115 search results for: influencer marketing

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How Ferrara brands like Nerds and Trolli use influencer marketing to boost awareness

Candy manufacturer Ferrara scored big with its Nerds Gummy Clusters ad during February’s big game, according to iSpot.tv. But that ad, which starred TikTok dancer and mega-influencer Addison Rae, who had previously posted organically about her love of Nerds, was just the beginning of a winning playbook that integrated influencer marketing into a cross channel and cross […]

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August 2024 Influencer Marketing Roundup

August brought President Biden’s White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. SOCIAL PLATFORM UPDATES YOUTUBE YouTube’s Senior Director of Growth and Discovery answer creators’ most-asked questions TLDR: […]

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July 2024 Influencer Marketing Roundup

July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns, and much more. So let’s break down the top stories in social media and influencer marketing from the month of July. SOCIAL PLATFORM UPDATES META Instagram Will […]

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Top Influencer Marketing Trends from Q1 2024

Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends.  ➡️ Brands are doubling down on their influencer marketing investments – we’ve seen a 65% increase in campaigns year over year.  […]