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240 search results for: influencer marketing

1

Marketers to Boost Influencer Marketing Budgets

May 25, 2021 – Published By: Krystle Vermes (As seen on KoMarketing) As marketers turn their attention to new initiatives to achieve their top objectives, new research indicates that influencer marketing is growing as a prominent, effective tactic. Linqia recently published “The State of Influencer Marketing 2021” report, and statistics suggest that back in 2020, […]

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The State of Influencer Marketing 2021

Influencer marketing is entering a new chapter. It is now a highly sophisticated marketing strategy. For years, influencer marketing was synonymous with Instagram, but that’s no longer the case with the rise of TikTok and social media usage across all platforms hitting an all-time high.  To meet those demands, marketers need to partner with an […]

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What Instagram Guides Means for Influencer Marketing?

What Instagram Guides Means for Influencer Marketing? By Keith Bendes, Head of Brand Partnerships Instagram recently announced its latest feature – Guides. It has big implications for brands and the influencer marketing industry in general.  What are Instagram Guides? Guides are basically long form content on Instagram, about either: Places you’ve been, Posts you’ve made, […]

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The 2021 Influencer Marketing Cheat Sheet

The 2021 Influencer Marketing Cheat Sheet The opportunity for influencer marketing to continue its meteoric rise into the mainstream is bigger than ever – because it works! In fact, a recent Tomoson study found that businesses are making $6.50 for every $1 spent on influencers, with the top 13% earning $20 or more! Given all […]

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Instagram 201 Guide: How to Supercharge Influencer Marketing

Your Guide to Instagram’s Newest Features: Reels, Stories, IGTV, IGTV Ads and Live! Instagram has quickly become the most successful channel for brands and agencies using influencer marketing to drive a return on investment. With over 1 billion active users every month, and over 500 million active users a day, brands can reach their target […]

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4 Ways to Sleigh Holiday Influencer Marketing

With major shifts to our world view this year, consumer behavior has developed more dependency on digital shopping than ever before. According to Digital Commerce 360, online spending with U.S. retailers has grown over 30% in the last six months—and the holiday season is sure to be no different. Influencers continue to be one of consumers’ most trusted […]

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What Does Instagram Reels Mean for Influencer Marketing?

What Does Instagram Reels Mean for Influencer Marketing? Instagram Reels, TikTok’s biggest rival, just launched in the U.S. to millions of users! Instagram has been beta testing Instagram Reels internationally in countries including, Germany,  India, Brazil and France leading up to this big launch, and is now live in over 50 countries with 1.5+ Billion […]

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Research Report: Influencer Marketing During COVID-19

Survey Results from Leading Marketers on How the Pandemic Has Shifted Strategies and Plans Marketers had to shift plans with the rise of COVID-19. New creative had to be created to go live in days, not months, and the media mix was evaluated and adjusted. Now, months into the pandemic, we wanted to hear from […]

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Influencer Marketing Tips Amidst COVID-19

As a nation we’ve been through wars, hurricanes, and recessions. But these past few weeks, with the sudden advent of the novel coronavirus, everything has been turned upside down. On the business side of things, we’ve never seen consumer behavior change so drastically overnight, creating a completely new reality. At Linqia, we’re constantly tracking trends […]

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The State of Influencer Marketing 2020 and COVID-19

The State of Influencer Marketing 2020 and COVID-19 In this webinar, Linqia’s Director of Marketing, Alicia Mickelsen, highlights key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, our Brand Partnerships Lead, Keith Bendes, discusses real world advice for you from influencers and Linqia experts […]

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The State of Influencer Marketing 2020

Influencer marketing is no longer the hot young thing making a splash on the party scene. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. In fact, nearly 60% of marketers say they are going to increase their influencer marketing […]

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6 Steps to Prepare for Influencer Marketing in 2020

6 Steps to Prepare for Influencer Marketing in 2020 Are you ready for 2020? In this webinar, we discuss the key components from our newly released ‘2020 Influencer Marketing Playbook‘, and how to apply them at your brand or agency. Linqia’s Director of Marketing, Alicia Mickelsen, and Brand Partnerships Lead, Keith Bendes, discuss what works […]