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Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends. ➡️ Brands are doubling down on their influencer marketing investments – we’ve seen a 65% increase in campaigns year over year. […]
March was another busy month in the world of influencer marketing and the creator economy. From Instagram’s slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It’s not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts […]
How do you prove influencer marketing success? It’s the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That’s why we’ve got you covered with five fundamental inputs for effective influencer measurement, so you can measure your next campaigns seamlessly: 1. Social Conversation: These are the metrics that come to […]
February was a short month, but not a light one in terms of social platform releases. From TikTok’s foray into photos to Pinterest’s first ever streaming show, there wasn’t a dull moment. So let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading. TOP SOCIAL NEWS […]
There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results. Here are the top agencies across the key influencer marketing partner categories based on customer reviews, market presence, client case studies and notable publication rankings. Best overall influencer […]
Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper performance analysis (65%) and streamlined workflows (55%). AI can help brands to identify influencers who are relevant to their […]
Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok’s to Michael Cera roaming the streets of New York with skin cleansers. There wasn’t a dull moment, so let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading […]
November wasn’t just turkey day, it was an action packed month in the world of social media and influencer marketing. Let’s break down the top news, best brand influencer campaigns, and reports worth reading. TOP SOCIAL NEWS Musk Tells Advertisers to ‘Go F— Yourself,’ Calls X Boycott ‘Blackmail’ TLDR: during an interview on stage at the […]
Top News and Stories The spookiest month of the year proved to be a good one for the social platforms, as most reported strong quarterly earnings signaling a strengthening media market. Let’s take a look at the top stories from social media, our favorite brand influencers activations, and creator economy reports worth reading in this […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. TOP SOCIAL NEWS Southeast Technical University in Ireland will offer the country’s first degree in influencing TLDR: The degree will focus on content creation and social media, which will include courses in video and audio editing, business, and critical cultural studies. It’s received a […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Top News and Stories TikTok plans to ban links to outside e-commerce sites and shut down storefronts, all while Shops is on track to lose more than $500 million in the US this year. TLDR: A lot happened in the month of August […]
From The rebrand of Twitter, to the launch of Threads, July was a busy month in the world of social media and influencer marketing. Lets take a deeper look at the top stories, standout brand campaigns, and research reports worth reading. Top News and Stories Twitter officially rebrands as X TLDR: As Musk gears up to […]
