Culture Creators: An Interview Series

What does it take to keep a brand culturally relevant today? That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable…

Culture Creators: Carmela Luzzi

How Viator is Using Influencer Marketing to Build a Household Name in Travel From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator…

Culture Creators: Heike Young

How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce…

Culture Creators: Lexie Barnhorn

How Anthropic’s Lexie Barnhorn Is Using Creator Marketing to Humanize AI and Fuel B2B Growth We sat down with Lexie Barnhorn, Head of Influencer at Anthropic, live from The Female Quotient Equality Lounge in Cannes. In Lexie’s world,…

Culture Creators: Amy Powell

Why VICE Studios' Amy Powell Is Betting on Big Swings and Real Stories We sat down with Amy Powell, President of VICE Studios, for our Culture Creators Series. With a storied career spanning Sony, Paramount, and Amazon, Powell recently stepped…

Culture Creators: Jasmine Taylor

How Instacart Uses Grocery Data and Influencers to Stay Culturally Relevant Jasmine Taylor, VP of Brand Marketing at Instacart, has led brand strategy at companies like Uber, LinkedIn, and American Express. Now, she’s transforming Instacart…

Culture Creators: Kelly Kavanagh

How Haleon Keeps Health Brands Human in a Fragmented Media Landscape We sat down with Kelly Kavanagh, U.S. Integrated Marketing & Media Lead at Haleon, home to powerhouse brands like Advil, Tums, ChapStick, Flonase, and Centrum. In…

Culture Creators: Sophie Kelly

How Diageo Is Building Global Brands Through Co-Creation, Culture, and Community We sat down with Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo. She’s known for building powerhouse brands like Don Julio and Casamigos, yet still…

Culture Creators: Alyson Griffin

How State Farm is Using Creators to Stay Culturally Relevant We sat down with Alyson Griffin, Head of Marketing at State Farm, for our Culture Creators Series. The brand is more than 100 years old and has no awareness problem, but like many…

Marketing at the Speed of Culture 

Culture doesn’t sit still, and marketers can’t afford to either. Relevance today isn’t just about reacting quickly; it’s about showing up with purpose, leading with insight, and making real impact. The Female Quotient once again…

DECODING INFLUENCE: WOMEN ARCHITECTING INFLUENCER SUCCESS

A powerhouse panel of women marketing leaders took the stage at the Female Quotient Lounge at Cannes to explore how influencer marketing is evolving, and how top brands are evolving with it.  Moderated by Maria Sipka, Co-Founder and…

Meet the Women Redefining Influencer Marketing

Influencer marketing has come from being an afterthought to a critical part of a marketing strategy. Many brands have found incredible success by launching new products with influencers, or incorporating influencers into their traditional marketing…