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Linqia’s latest offering connects brands with creators to activate cultural events, produce custom experiences, and capture real-time consumer interactions.SAN FRANCISCO, CA, UNITED STATES, April 8, 2025 — Linqia, the premier influencer marketing agency for the world’s leading brands, today reveals a holistic solution, IRL, that provides a powerful way for brands to move beyond digital-only campaigns, […]
In an age where consumers are seeking authentic, immersive experiences, we’re helping brands bring their creator activations from the screen to “IRL” (in real life). By blending live events with seamless content capture, our production capabilities help brands activate in-person experiences and connect with their audiences. Why Do In-Person Creator Activations Matter? As digital takes […]
A first-of-its-kind solution for brands to reach the coveted college market.SAN FRANCISCO, CA, UNITED STATES, March 5, 2025 — College-aged audiences wield significant purchasing power, prompting brands to focus more on connecting with students who are spending increasing amounts of time on social media and engaging with influencers. Now, brands have a powerful solution to […]
A first-of-its-kind solution for brands to reach the coveted college market.SAN FRANCISCO, CA, UNITED STATES, March 5, 2025 — College-aged audiences wield significant purchasing power, prompting brands to focus more on connecting with students who are spending increasing amounts of time on social media and engaging with influencers. Now, brands have a powerful solution to […]
College students represent a powerful consumer group, who turn to trusted influencers to see the latest products or trends. To help our customers reach this coveted audience, we launched Linqia Campus—a solution designed to tap into influential college creators across the country. Amplifying College Voices We believe that connecting with college-aged audiences is critical for […]
Influencer marketing has become the cornerstone of many successful brand strategies—just look at how brands are using creators to keep their Big Game campaigns alive well past game day. With social media constantly shifting, it’s important to track trends over time to gain a full picture of what’s changing, where marketers are spending their budgets, […]
To solve the two biggest challenges in influencer marketing, Linqia introduces a new, unified scoring system. SAN FRANCISCO, CA, UNITED STATES, January 29, 2025 — Linqia, the premier influencer marketing agency for the world’s leading brands, today announced a new creator scoring system that empowers brands to measure the impact of their creator partnerships. Creator Intelligence […]
To solve the two biggest challenges in influencer marketing, Linqia introduces a new, unified scoring system. SAN FRANCISCO, CA, UNITED STATES, January 29, 2025 — Linqia, the premier influencer marketing agency for the world’s leading brands, today announced a new creator scoring system that empowers brands to measure the impact of their creator partnerships. Creator Intelligence […]
A Game-Changer for Measuring Creator Impact for Your Brand’s Campaigns As influencer marketing continues to grow, brands are facing two major challenges: accurately measuring return on investment (ROI) and selecting the right creators for their campaigns. Marketers often deal with scattered performance data across multiple platforms, making it tricky to compare creators fairly. Enter Creator […]
Algorithms are often thought of as a black box of marketing, with the perception that if they can just be cracked, content success will follow. Instagram just provided a look under the hood on how their Reels algorithm works, and it’s a call to go back to the fundamentals of content creation. The Three Metrics […]
2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood out this year. 1). CeraVe and and Michael Cera: CeraVe’s viral Super Bowl campaign posed the playful question of whether Michael […]
On December 6, the DC Circuit Court of Appeals ruled to uphold the TikTok ban. Three days later on December 9, TikTok filed an emergency motion for an injunction to stop the ban from taking effect (which would happen on January 19, 2025) until the company’s appeal is heard by the US Supreme Court. For […]
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