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Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends. ➡️ Brands are doubling down on their influencer marketing investments – we’ve seen a 65% increase in campaigns year over year. […]
March was another busy month in the world of influencer marketing and the creator economy. From Instagram’s slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It’s not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts […]
How do you prove influencer marketing success? It’s the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That’s why we’ve got you covered with five fundamental inputs for effective influencer measurement, so you can measure your next campaigns seamlessly: 1. Social Conversation: These are the metrics that come to […]
TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content. The idea is that by using audio clips from TikTok creators to leverage more recognizable voices in your TikTok promotions, your content […]
These days social is the primary catalyst of culture, and culture determines a brand’s relevance. Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers. But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just […]
We’re thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of our key takeaways: 🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW. […]
Everyone is talking about the potential TikTok Ban and what it means for the future of the platform. The following is a breakdown of exactly what has happened (we will continue to update this page in real time), as well as Linqia’s recommendations for how brands should be reacting to the situation. What happened? In […]
February was a short month, but not a light one in terms of social platform releases. From TikTok’s foray into photos to Pinterest’s first ever streaming show, there wasn’t a dull moment. So let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading. TOP SOCIAL NEWS […]
There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results. Here are the top agencies across the key influencer marketing partner categories based on customer reviews, market presence, client case studies and notable publication rankings. Best overall influencer […]
Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you’re seeking cutting-edge research, practical advice, or inspirational stories, these HCPs provide a wealth of information to deepen your knowledge and support your healthcare endeavors. 1. […]
Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper performance analysis (65%) and streamlined workflows (55%). AI can help brands to identify influencers who are relevant to their […]
Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory. Not only have creators become increasingly pivotal to brands’ digital marketing strategies, they are now becoming […]
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