Entries by Liz Templeton


Key Insights from SXSW 2024

We’re thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of our key takeaways: 🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW. […]


The Top Influencer Marketing Agencies

There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results.  Here are the top agencies across the key influencer marketing partner categories based on customer reviews, market presence, client case studies and notable publication rankings. Best overall influencer […]


10 Healthcare Professionals to Follow

Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you’re seeking cutting-edge research, practical advice, or inspirational stories, these HCPs provide a wealth of information to deepen your knowledge and support your healthcare endeavors. 1. […]


What Role Should AI Play in Influencer Marketing?

Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper performance analysis (65%) and streamlined workflows (55%). AI can help brands to identify influencers who are relevant to their […]


The Top Creator Partnerships at Super Bowl LVIII

Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory.  Not only have creators become increasingly pivotal to brands’ digital marketing strategies, they are now becoming […]


The Rise of Long-form Content

We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard to monetize, and ad revenue is ultimately what fuels these social media platforms. Hence […]

Whats new in influencer marketing – January 2024

Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok’s to Michael Cera roaming the streets of New York with skin cleansers. There wasn’t a dull moment, so let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading […]

How Creator Content is Moving Beyond the Walls of Social

Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV.  Wondering how 9×16 style content from TikTok, Reels, and Shorts can make it to the big screen? Check out these three primary ways […]