Entries by Liz Templeton

,

The Top Creator Partnerships at Super Bowl LVIII

Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory.  Not only have creators become increasingly pivotal to brands’ digital marketing strategies, they are now becoming […]

/by
,

The Rise of Long-form Content

We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard to monetize, and ad revenue is ultimately what fuels these social media platforms. Hence […]

/by

Whats new in influencer marketing – January 2024

Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok’s to Michael Cera roaming the streets of New York with skin cleansers. There wasn’t a dull moment, so let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading […]

/by

How Creator Content is Moving Beyond the Walls of Social

Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV.  Wondering how 9×16 style content from TikTok, Reels, and Shorts can make it to the big screen? Check out these three primary ways […]

/by

2023 SOCIAL + INFLUENCER TRENDS

That’s a wrap on an incredible 2023. Let’s rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing, the explosion of long-form content, the ever-evolving landscape of AI, and the power of brands embracing viral […]

/by

Whats new in influencer marketing – November 2023

November wasn’t just turkey day, it was an action packed month in the world of social media and influencer marketing. Let’s break down the top news, best brand influencer campaigns, and reports worth reading. TOP SOCIAL NEWS Musk Tells Advertisers to ‘Go F— Yourself,’ Calls X Boycott ‘Blackmail’ TLDR: during an interview on stage at the […]

/by

Whats new in influencer marketing – October 2023

Top News and Stories The spookiest month of the year proved to be a good one for the social platforms, as most reported strong quarterly earnings signaling a strengthening media market. Let’s take a look at the top stories from social media, our favorite brand influencers activations, and creator economy reports worth reading in this […]

/by
,

Advertising Week 2023: How Brands Infiltrate Culture in the Age of Social

We’re thrilled to share the insights from our recent session at Advertising Week 2023 🌟 Linqia had the pleasure of hosting a panel featuring industry experts Keith Bendes, Finola Austin, and mega creator Haley Kalil (@haleyybaylee, 7M followers), who shared their wisdom on “How Brands Infiltrate Culture in the Age of Social.”  Here’s a snapshot […]

/by

Event Recap: Cocktails with Creators

We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his […]

/by

Linqia Launches the Healthcare Creator Network (HCN) for Influencer Campaigns

Linqia introduces a first to market offering designed to make it safer and easier for pharmaceutical brands (OTC and Rx) to leverage professional healthcare professionals for their influencer marketing campaigns SAN FRANCISCO (October  17, 2023)—Linqia, the calm in the chaotic sea of influencer marketing, today announced its latest influencer marketing solution, the Healthcare Creator Network […]

/by