WHAT INFORMATION WE COLLECT
We collect several types of information from and about Users of our Website and Services, candidates for employment, Influencers and Customers including the following information:
Personal information is data that can be used to identify or contact You personally, including, but not limited to, Your name, title, address, email address, location, device information, interests or phone number (“Personal Information”). Linqia may collect Personal Information from You in a variety of ways, including, but not limited to, when You access or use our Website or Services, register with Linqia, fill out a form, respond to a survey, correspond with Linqia, and in connection with other activities, services, features or resources we make available on our Website or through our Services. If You elect to link Your account with a social media site, Your User information and other content for that social media account may also be collected. It is always Your choice whether or not to provide Personal Information. If You choose not to provide requested Personal Information, You may not be able to participate in certain activities or use certain features of the Website or Services.
Information Submitted to Linqia by Candidates for Employment
As part of its recruiting activities, Linqia also receives personal information from users submitting job application materials to be considered for Linqia employment (“Recruiting Data”). This Recruiting Data includes anything that an individual chooses to include a resume or application, and typically consists of job history, education, personal interests and activities, name, email address, phone number, and residence address. Further, Linqia collects gender, race, and military status from employment candidates to assist Linqia in its equal employment opportunity compliance and related statistical tracking to help our diversity efforts. In connection with job screening activities, Linqia also requests personal information sufficient to have background checks conducted prior to hiring.
We may also collect and use technical data and related information, such as information about Your device, system and application software, peripherals and other data related to Your interactions with the Services (“Technical Information”). We may automatically collect Technical Information through the use of passive electronic collection devices such as cookies, flash cookies, web beacons or clear pixels and log files. More detailed information regarding these passive collection devices and mechanisms may be found here. The information we collect from these technologies may include, but is not limited to, Your browser configuration or device type and related behavior data, IP address or other numeric codes used to identify a computer or mobile device, geolocation data, operating system, internet service provider, the referring web page, the time, frequency and duration of use, and the page You request. This information may be Personal Information according to applicable law.
Other Social Media Sites and Influencer Information
Linqia collects information about You that is made available to Linqia and other third parties from sources such as Facebook, Twitter, Google, Instagram, Pinterest and others through APIs and other social media monitoring technology. This information includes names, user IDs, social media handles, gender, and other information that individuals choose to make publicly available on social media sites. Linqia also monitors the public activities of individuals on social media sites, such as posts, blogs, tweets, and profile information, including social media messages directed at our Customers (the “brands” that are interested in understanding their consumer customers in order to serve them better). The data we receive is dependent upon Your privacy settings with the social network. You should always review, and if necessary, adjust Your privacy settings on third-party websites and services before linking or connecting them to our Website or Services.
Within the Linqia Services, Linqia collects and integrates through its social media platform various information relating to the Influencers audience, aggregated performance/usage metrics and geographic data that is used to evaluate and allocate participation in media campaigns and may be provided to Customers for evaluation purposes. Applications within the Linqia platform access external APIs for purposes of collecting this information from various social media sites such as Facebook, Pinterest and Google (Google Analytics and Youtube services). Linqia stores medadata and engagement metrics relating to Influencer generated content generally and as part of Customer campaigns that is used in Customer reports and to evaluate Influencer participation in further campaigns. Linqia displays the profile of the audience that was provided by the Influencer within the Linqia Services. The audience profile shows the audience description, number of members, member gender, member location, categories and policies. These are visible to any Customer registered to the Linqia Platform.
HOW WE USE YOUR INFORMATION
Linqia may also use information about You or that You provide to us, including any Personal Information, in order to provide customized social media advertising campaigns and experiences that enable Customers to focus and optimize campaigns based on a combination of location, demographic, device, and other features. Linqia uses social media platform advertising services, such as those provided by Facebook and MediaMath, for demographic targeting and optimization campaigns for our Customers. For these Customer campaigns, we will use information that is provided from the Customer with our advertising partners. Linqia will leverage the partners data such as age, gender and interests that the partners have collected to perform these advertising campaigns. In certain cases, Customers may ask us to serve ads to Users after site visits. Linqia will collect information passively on the Customers site and will serve ads to Users based on the collected information. Customers may also provide Linqia with a data file of Users that have visited a site or segmentation of their audiences. In this case, the Customer will pass Linqia a file of their User segments and Linqia will upload this into the advertising partner’s portal for use in serving targeted ads. Personal Information collected by Linqia Customers and advertising partners are subject to their respective privacy policies. Linqia complies with all applicable data privacy laws and regulations in the collection and use of Personal Information.
HOW WE SHARE YOUR PERSONAL INFORMATION
- Linqia may be required to disclose personally identifiable information under special circumstances, such as to comply with legal requirements or to exercise its legal rights;
- Linqia may share Personal Information with Third party vendors, consultants and other service providers that perform services on our behalf, in order to carry out their work for us, which may include hosting services, providing analytics services and marketing/advertising campaigns in order to provide targeted in-media content. These companies are authorized to use your Personal Information only as necessary to provide their services to us;
- Linqia may share aggregated demographic information with its business partners. This is not linked to any Personal Information that can identify any individual person without the prior consent of that person; and
Additionally, Your information may be shared with other Users of the Service such as Customers and Influencers, as needed to provide the Services to You. For example, when a Customer creates or sends a message within the Platform, the Customer’s identifiable information will be visible to selected Influencers who respond to a campaign. When an Influencer receives a message from a Customer and accepts the campaign, their blog name and link, URL, first name, last name and social media accounts will be visible to Customer.
CHOICES FOR PERSONAL INFORMATION
EDITING OR DELETING YOUR ACCOUNT INFORMATION / EXERCISING YOUR RIGHTS
DISCLAIMER – OTHER SITES
HOW WE PROTECT PERSONAL INFORMATION
We realize that our Users and Customers trust us to protect their Personal Information. We take that task seriously and maintain reasonable and appropriate physical, electronic and procedural safeguards to help protect Your personal information. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect Your Personal Information, no security system is impenetrable and we cannot guarantee the security of our systems 100%.
CHILDREN UNDER THE AGE OF 13
Our Website and Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If You believe that we may have collected information from a child under the age of 13, please contact us at firstname.lastname@example.org.
NOTICE TO ALL CALIFORNIA RESIDENTS
Pursuant to the California Civil Code Sections 1798.83, Users who are California residents are entitled to request and obtain from us once a year, free of charge, a list of the third parties to whom we disclosed their personal data (if any) for direct marketing purposes in the preceding calendar year and the categories of data disclosed to those third parties. If You are a California resident and would like a copy of this notice please email us at email@example.com or send a written request to: Linqia, Inc., 965 Mission Street, Floor 5, San Francisco, CA, 94103.
DO NOT TRACK
Linqia does not generally track its Customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals.
HOW TO CONTACT US
965 Mission Street, Fifth Floor
San Francisco, CA 94103
Last modified: 12.31.2018