Linqia Platform Updates
Updates to the Linqia platform.
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Updates to the Linqia platform.
With 211 million pieces of content created every minute, it’s no wonder that catching audience attention is more difficult than ever. Content headlines and titles have a huge impact on audience engagement – a headline can cause traffic to vary by as much as 500%. Compelling headlines are important for influencers because they grab the […]
Influencers can use these 5 must-have tools to improve content and widen influence.
People are increasingly wary of ads and brand-created content. Surprisingly, despite the fact that only 1% of Millennials trust brand-created ads, brands continue to spend millions of dollars on expensive ad buys. This can be troublesome considering a study by Offerpop reports that 50% of consumers find user-generated content (UGC) more memorable than brand […]
The most successful influencers thrive because they post mindfully. Before sending a tweet or writing a blog entry, they ask questions and think critically about the purpose of the content and what it should achieve. This is especially true for sponsored content, as all brands have a direct purpose behind their sponsorships, whether it’s to […]
Increasing reach size is a concern for many influencers, especially those who want to collaborate with advertisers and brands. Exposing new audiences to your content is a great way to gain new fans. Placing images and text posts on other websites is a little known method of reaching new audiences, but you can supercharge this […]
A version of this article originally appeared in Social Media Today. It’s official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of marketers who plan to increase influencer marketing budgets this year. For many, influencer marketing programs have proven to […]
With 300 million daily active users, Instagram is one of the most popular social networks for sharing photos and videos, particularly about travel, fashion, food, and art. Brands are drawn to Instagram’s ability to capture an audience’s attention with a single photo or video. But did you know that Instagram recently rolled out a new algorithm system-wide that no […]
You may have noticed that Linqia looks a little different. Today we are excited to officially unveil our new brand, which includes a new logo and website. Representing the pages of a Storybook, our new logo visually reinforces our performance-based approach to influencer marketing, tapping into the power of authentic, influencer-generated content to inspire consumers […]
Videos are the most engaging type of online content. Consumers are 56% more likely to engage with video content over images and text and 39% more likely to share videos with their audiences. As a result, 87% of online marketers use video content, and brands and agencies are increasingly interested in influencer programs that use […]
With more than 1.5 billion monthly active users, Facebook is the most popular social media site today. But with recent changes to Facebook’s feed algorithm, brands are struggling to reach their target audience as users’ feeds are now ordered by engagement rather than by the time posted. As a result, more brands are relying on […]
Linqia influencers, old and new, are familiar with the Ooh.li link, Linqia’s proprietary link shortener prefix. Incorporating Ooh.li links into each program is important for two reasons: 1) all valid traffic from your posts are driven through these links; and 2) Linqia influencers are compensated based on the amount of traffic they drive. As a […]