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Snowflakes. Pine cones. Scented candles. Eggnog. Chestnuts. Frasier fir. Apple cider. Chunky sweaters. The holiday season is here! Are you in need of some last-minute ideas for your holiday-themed Linqia programs? We’ve got plenty! We’ve gathered some unique and easy inspiration (courtesy of your fellow Linqia influencers!) to help you infuse your blog stories with […]
Influencers with the ability to create a quality sponsored videos are in high demand. Brands are increasingly requesting video content in influencer programs, which is unsurprising considering mobile video consumption rises 100% every year and 80% of users recall a video ad they viewed in the past 30 days. Recipes and how-to tutorials are popular […]
This article originally appeared on Business 2 Community. Influencer marketing is not a passing fad – According to Gartner Research, 35% of marketers use it today and another 28% plan to launch influencer marketing programs in the next year. As a result, brands and agencies are increasingly looking to partner with influencer marketing vendors that […]
Research shows that influencer marketing can sway the opinions of today’s consumers more effectively than traditional advertising. According to Nielsen, recommendations from people consistently tops the trust rankings across all generations, beating out websites, TV ads, newspaper ads, and editorial content. As a result, brands and agencies are increasingly turning to influencer marketing, a tactic […]
In the world of influencer marketing, blogging is key. In fact, 45% of marketers selected blogging as their most important content. When brands come to Linqia, they’re looking for influencers who know how to tell a powerful story, one that can inspire an audience to take action. The best influencers are the ones whose blog […]
Dorot, a food brand that produces pre-portioned fresh garlic and herbs, wanted to drive audiences to their newly designed website and encourage new consumers to try their product. Over 60 Linqia influencers with an interest in cooking were invited to purchase Dorot products from their local Trader Joe’s and Whole Foods stores then craft blog […]
A version of this was originally published on Happiest Mama. Running a blog is a fun creative outlet, but every once in a while it’s nice to be rewarded financially for your blogging efforts by monetizing your blog. Wondering how to monetize your blog? Consider Linqia! If you’re thinking of becoming a Linqia influencer, follow […]
According to Gartner Research, more than one third of marketers use influencer marketing today. Of those practitioners, 81% found their influencer marketing programs effective. As a result, influencer marketing has become a staple in the overall media mix. But what does a successful influencer marketing program look like? The most effective influencer marketing programs contain […]
Email newsletters are one of the most persuasive marketing mediums with click through rates 12x higher than social media marketing. Previously, we covered the basic steps of setting up a newsletter that is both inexpensive and effective at engaging your audience. Now that you’ve already established your newsletter, it’s time to dive deeper into advanced […]
You’ve just confirmed participation in your first Linqia program, congrats! What happens now? Before diving into content creation and promotion, there are a few best practices and important tips to keep in mind that can help make your first program a success. We’ve spoken to Linqia’s Influencer Success Team and gathered their top seven do’s […]
Mezzetta®, the #1 producer of glass packed olives and peppers, wanted to raise awareness of their tomato marinara sauce line among parents, foodies, and Millennials in the United States. Influencers in the program made and shared original recipes for Italian inspired dishes featuring Mezzetta marinara sauces. Their stories, recipes, and mouthwatering food photography inspired audiences […]
Influencers create content that attracts followers and inspires action. But in order to gain that following, the content has to be visible. If your content isn’t optimized for discovery, you’re missing the opportunity to gain new followers and increase audience engagement. Content discovery is especially important when it comes to sponsored posts, as program success […]
