Saputo
Saputo’s Stella® Cheese reached 35M consumers with 2,500+ pieces of original influencer content
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278 search results for: influencer marketing
Aurobindo Pharma
Linqia influencers created 1,500+ pieces of engaging content about Aurobindo Pharma’s Natrol
Herdez
Linqia drove over 22,000 influenced consumers to Herdez’s #MisPosadas page
Key Insights from SXSW 2024
We’re thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of our key takeaways: 🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW. […]
Is Snoop to blame for Solo Stove CEO ousting?
There’s been a lot of buzz online the last week about the ousting of the Solo Stove CEO, with many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying this is proof that influencers don’t move the needle for […]
How Creator Content is Moving Beyond the Walls of Social
Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV. Wondering how 9×16 style content from TikTok, Reels, and Shorts can make it to the big screen? Check out these three primary ways […]
Top 5 Social Media learnings from a H1 2023
The first six months of 2023 brought a slurry of activity from the top social media platforms. Let’s break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off with Blue Verified, and soon everyone else followed suit. Meta introduced […]
10 Takeaways from Mediapost CPG Insider Summit
Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign, Liquid Death on how they broke the internet with some rocking grandmas, and Aspirin’s […]
What’s Trending?! (June 8)
Week of June 8, 2020 Standing Proudly with our Black Community As a society, what we are experiencing today has been a long time coming. A time for reckoning, reflection and reexamination of the status quo. As a company, we vow to stand proudly against racial injustice with our black community. Learn the actions we’re […]
How to run sponsored posts
7 key lessons for brands that want to run sponsored social-media posts during a crisis without appearing tone deaf, according to an influencer-marketing exec
ANA 2017-02 amplify your story
Using Social Influencers to Drive Shopper Marketing
How is Performance Measured at the Top of the Funnel?
We will run down the different measured metrics used for paid, earned, and owned top of funnel media, and which ones should be most closely monitored. Paid Top of Funnel Media Includes Adwords Paid/Promoted Social Media ads (Facebook, Twitter, Instagram, etc) Display ads Influencers and their original content Effectiveness is Measured With Reach: sometimes measured […]
