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The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in influencer marketing, a session with lifestyle creator, @Tinx, a conversation around creator equity, and the rise of […]
Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign, Liquid Death on how they broke the internet with some rocking grandmas, and Aspirin’s […]
Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners doubled from 2021 to 2022. TikTok is constantly changing, and we’ve got […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. TikTok TikTok grilled by US lawmakers during congressional hearing TLDR: TikTok CEO Shou Zi Chew testified before Congress as they showered him with questions about privacy concerns and Chinese influence. It was clear the members of Congress had made up their mind before […]
Ever since the Name, Image, Likeness (NIL) rule changes took effect, brands have been hungry to partner with college athletes during key NCAA periods. As we close out another exciting March Madness tournament, we take a look back at the top athlete partnerships from some highly innovative brands. Pringles “March Mustache Collection” Pringles leaned […]
Choosing the right partner for your influencer marketing activations can have a major impact on the results. With so many options available it can be difficult to determine which platform is the best for your particular needs. Here are some valuable steps to help you choose the right influencer marketing partner: Decide where you are […]
Women comprise a lionshare of influencers and creators across social channels, representing over 80% of paid influencer accounts according to Linqia data. Each influencer has their own unique stories and perspectives that should be recognized and celebrated. Here are 10 female influencers that Linqians are inspired by, and encourage everyone to follow. Mona Vand (@monavand) […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. Twitter Twitter will share ad revenue with creators, but only those who pay for Twitter Blue TLDR: Ad revenue-sharing is new for Twitter, and will help the plattform compete withYouTube, Instagram, and TikTok, which have systems for paying creators directly, either through […]
The number of inspiring black creators grows every day, but there is still a wide gap in the quantity of black creators showing up in brand partnerships. Here are 10 black influencers that Linqians are inspired by, and encourage everyone to follow. Tabitha Brown (@iamtabithabrown) Tabitha Brown is a mom, actress, writer and social […]
Last week Linqia welcomed brand and agency executives to an afternoon of TikTok learnings and networking at the infamous TikTok Times Square office. Topics of discussion included the Art of Influence presented by David “Shingy” Shing, TikTok trends and insights presented by TikTok’s Global Creator Partnerships Lead Sam Kimmel, and how to execute successful TikTok […]
Whether you are working with influencers or just posting on your organic social feed, the music you use must have proper licensing. We are seeing the music industry crack down on brands, especially as TikTok sound on content has exploded over the last few years and its impact on the music industry intensifies. As a […]
Las Vegas was bustling for the inaugural Creator Economy Live conference, with a powerhouse lineup of brand marketers speaking on key topics the industry is hungry to drive further education. The 24 hour event had many learnings and insights, and while we will dive into the top 10 here, before we start the list it’s […]
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