Key Insights from SXSW 2024

We’re thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner.

Here’s a snapshot of our key takeaways:

🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW. It’s not just a fleeting trend anymore, it’s making waves and bringing big wins for marketers everywhere. The key is to work together strategically and think outside the box. Now’s the time to fully tap into the power of influencers and creators to build real connections with your audience.

🦾 AI sparks innovation: One theme that echoed throughout the event was the power of Artificial Intelligence. It’s not a one-size-fits-all solution, but it can help streamline processes, accelerate content creation, or can be a great resource to help you get started. But don’t forget that you’ll always need to add some human touch to truly bring out its potential. 

👥 Consumer marketing has evolved: Consumers crave authenticity and meaningful interactions. It’s not about brand equity; it’s about showcasing personality and forging genuine connections. We need to embrace a human-centric approach, prioritizing social connections and personalized experiences.

📝 Research drives success: Whether you’re making products, offering services, or dreaming up ideas, doing your homework and understanding what the market wants is key to getting people interested and engaged. So, before diving in, take the time to listen to what the market is saying – it’ll pay off in the end!

🤝 The power of collaboration: Behind every successful venture lies a network of talented individuals and strategic partnerships. No one achieves greatness alone. At SXSW, we were reminded of the importance of surrounding ourselves with the right people and forging alliances with like-minded partners. By investing in these relationships and partnerships, businesses can shift from merely surviving to thriving. 

Incorporate these insights into your marketing strategies to stay ahead of the curve and create impactful creator marketing campaigns. From diving into the thriving creator economy to harnessing the potential of AI, the lessons learned at SXSW 2024 are invaluable for marketers everywhere.

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Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare
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