On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. πβ
Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways:
1οΈβ£ Organic + Paid: Blend influencer content organically with paid media best practices for maximum impact.
2οΈβ£ Content intentionality: Don’t be afraid to have creators develop two types of contentβone for their channel, one more product feature focused for yours.
3οΈβ£ Music Rights Clarity: Remember, a commercial library doesn’t automatically grant multi-platform rights.
4οΈβ£ Less is More: Keep partnership briefs open for more impactful, authentic content.
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