How to Win on TikTok at NeueHouse Los Angeles

On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕

Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways:

1️⃣ Organic + Paid: Blend influencer content organically with paid media best practices for maximum impact.

2️⃣ Content intentionality: Don’t be afraid to have creators develop two types of content—one for their channel, one more product feature focused for yours.

3️⃣ Music Rights Clarity: Remember, a commercial library doesn’t automatically grant multi-platform rights.

4️⃣ Less is More: Keep partnership briefs open for more impactful, authentic content.


June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars,