On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕
Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways:
1️⃣ Organic + Paid: Blend influencer content organically with paid media best practices for maximum impact.
2️⃣ Content intentionality: Don’t be afraid to have creators develop two types of content—one for their channel, one more product feature focused for yours.
3️⃣ Music Rights Clarity: Remember, a commercial library doesn’t automatically grant multi-platform rights.
4️⃣ Less is More: Keep partnership briefs open for more impactful, authentic content.