Insights

Vote for Linqia at SXSW 2019!

Are you heading to the SXSW 2019 next year? Linqia has seven proposed speaking sessions that are jam-packed with the expert speakers, trends, and industry insights you need to make your influencer marketing strategy bulletproof. Please…
3-ways-CPG-brands-use-influencer-marketing-to-boost-their-marketing-strategies

3 Ways CPG Brands Can Use Influencers to Boost Their Marketing Strategies

The article was originally published in Adweek. The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences,…
Linqia Finalist in Digiday Technology Awards - Best Influencer Marketing Platform

Linqia Named Digiday Technology Awards Finalist for Best Influencer Marketing Platform of 2018

We are so excited to announce that Linqia has been named a finalist in the 2018 Digiday Technology Awards in the Best Influencer Marketing Platform category. The Digiday Technology Awards recognizes technology platforms that are bringing…
Twitter Tackles Fake Followers

Twitter Tackles the Bots: Celebrities Lose Millions of Fake Followers

The aftershock of the New York Times’ Follower Factory exposé on influencer marketing fraud continues to inspire change in the fight against fake followers. Just yesterday, Twitter announced it will remove tens of millions of fake or suspicious…

It’s Time to End Influencer Marketing Fraud

The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when it comes to fraud. Earlier this week, Unilever CMO, Keith Weed announced that the company “is pushing for greater transparency…

Linqia Appoints Bill Sloan as National Director of Shopper Marketing

Former Geometry Global Executive to Drive Shopper Marketing Strategy for Influencer Marketing Leader We are excited to share that Linqia has appointed Bill Sloan as our new National Director of Shopper Marketing. Bill joins Linqia from Geometry…

Linqia Appoints Daniel Schotland as Chief Operating Officer

We are proud to announce that Linqia has appointed Daniel Schotland as Chief Operating Officer. Daniel joins Linqia from TubeMogul, where he led the global ad operations, client service and account management teams. He brings nearly 20 years…

Linqia Named Finalist in Three Categories in 2017 PR Daily’s Content Marketing Awards

We are proud to announce that Linqia has been named a finalist in three categories in PR Daily’s Content Marketing Awards in the brand awareness, customer engagement, and influencer content marketing categories. PR Daily’s Content Marketing…

Linqia Named Finalist in 2017 Digiday Awards for Influencer Marketing

We are proud to announce that Linqia has been named a finalist in the 2017 Digiday Awards in the Best Team Collaboration  category. The Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies,…

New Linqia Performance Platform Has Launched to Transform Influencer Marketing into a Scalable Media Channel

Influencer marketing has traditionally been viewed as a way for communications professionals to increase awareness and drive engagement around a brand, which is why 78% of marketers cite determining ROI as their top influencer marketing challenge…

[White Paper]: The Influencer Marketing Landscape 2016

To combat advertising recoil, brands and marketers are increasingly turning to influencer marketing, which empowers them to reach their target audiences through trusted voices. In fact, three out of every four marketers today use influencer…

Linqia Named Finalist in 2017 Content Marketing Awards for Influencer Marketing

We are proud to announce that Linqia has been named a finalist in the 2017 Content Marketing Awards in the Best Use of Influencer Marketing category. The Content Marketing Awards are presented and owned by the Content Marketing Institute…