Linqia Named Finalist in Three Categories in 2017 PR Daily’s Content Marketing Awards

We are proud to announce that Linqia has been named a finalist in three categories in PR Daily’s Content Marketing Awards in the brand awareness, customer engagement, and influencer content marketing categories.

PR Daily’s Content Marketing Awards recognizes marketing and communications professionals who write, edit, film, curate, broadcast, and publish superb content to promote their brand or organization. the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

Linqia was named finalist in the following categories:

Finalist for Brand Awareness (with brand partner Busch’s Fresh Food Market): Busch’s Fresh Food Market partnered with Linqia to launch an influencer marketing program to help gain brand awareness for their new store in Canton, MI. Linqia influencers attended a soft launch and wrote stories about their in-store experiences, complemented by photos and videos, to share on their blogs and in social posts. The stories featured recipes for original meals created using products purchased at Busch’s Fresh Food Market and highlighted the store’s fresh offerings, local mission, and amazing customer service. The content reached nearly 2X the awareness desired, drove double the traffic to the Canton store’s landing page, and inspired 483% more engagements than projected. The program was so successful that Busch’s Fresh Food Market is launched a second influencer marketing program its new Brighton, MI location.

Finalist for Customer Engagement (with brand partners Hiland Dairy, Centro, and Envoy): Hiland Dairy wanted to raise awareness of its quality dairy products while growing its consumer database through email signups and giveaways. Hiland Dairy teamed up with its creative agency and Linqia to launch a series of  influencer marketing programs designed to engage consumers around its various dairy products. Linqia’s influencer marketing programs drove the second most signups behind Facebook, ahead of display ads, native advertising, paid social advertising, and pre-roll video ads. Content from Linqia influencers received 3.7X more likes and 3X more retweets on Twitter than Hiland Dairy’s paid Twitter ads and 1.75X more comments on Instagram than Hiland Dairy’s paid Instagram ads using brand-created content. Hiland Dairy also saw a 40% increase in email signups in the Meal Prepping with Hiland program as a result of Linqia’s program optimizations and insights.

To learn more about this award-winning influencer marketing program, read our Hiland Dairy customer case study.

Finalist for Influencer Content Marketing (with brand partner Wente Vineyards): Wente Vineyards, a fifth-generation family-owned business, wanted to build a library of content around its wide collection of wines. Wente Vineyards teamed up with Linqia to launch a three-flight influencer marketing program where influencers compared the family’s passion for winemaking to their passion for entertaining and shared their favorite recipes to pair with a glass of Wente Vineyards wine. Linqia influencers created over 3,100 pieces of original content, reaching 41.8 million consumers, 230% more than anticipated, and inspired 241% more audience engagements than the program goal. The brand has also repurposed the influencer-generated content on its social channels.

To learn more about this award-winning influencer marketing program, read our Wente Vineyards customer case study.

Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare