Insights

The Cost of Influencer Marketing: Choosing the Right Pricing Model

A version of this article originally appeared on The Huffington Post.  Consumers today don’t trust traditional advertising; they trust people. According to Nielsen’s Global Trust in Advertising Report 2015, consumers trust personal…

3 Signs It’s Time to Scale Your Influencer Marketing Program

Consumers today trust personal recommendations and online reviews more than traditional advertising. As a result, influencer marketing is becoming a staple in today’s digital marketing mix - according to Gartner, 35% of marketers already have…

Why Your Influencer Marketing Strategy Needs a Reboot

This article originally appeared in EContent. In the early days of influencer marketing, PR owned the space and its relationships. Agencies and their practitioners negotiated compensation and campaigns directly with individual influencers.…

Linqia Named 2016 OMMA Award Finalist in Two Categories

We are proud to announce Linqia has been named a 2016 MediaPost OMMA Awards Finalist in two categories – 1) Online Advertising Creativity: User-Generated Content; and 2) Online Marketing: Hispanic Marketing Campaign. The OMMA Awards is an…

Influencer Marketing: Your Always-On Content Lab

A version of this article originally appeared in SocialTimes. Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of…

The Value of Moving Content – Adding GIFs and Videos Into the Visual Mix

When it comes to influencer marketing, it’s all about the influencers’ ability to bring stories to life and inspire audience action. One surefire way to increase audience engagement is to include multiple photos. Linqia’s recent program…

Identifying the Right Influencers for Your Influencer Marketing Program

  People are increasingly wary of ads and brand-created content. Surprisingly, despite the fact that only 1% of Millennials trust brand-created ads, brands continue to spend millions of dollars on expensive ad buys. This can be troublesome…

5 Key Influencer Marketing Pitfalls (and How to Fix Them)

A version of this article originally appeared in Social Media Today.  It's official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of…

Are Top-Tier Celebrity Influencers Worth It For Brands?

A version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka  and Dom Smales of Gleam Futures take sides on whether linking up with top-tier influencers is always a good look for brands. No by Maria…

Approving Influencer Content Hurts More Than It Helps

Note: This article first appeared in Adweek's SocialTimes. According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode…

3 Ways Influencer Marketing Delivers Long-term Value

75% of brands today use influencer marketing in some capacity. And it’s not just because of its immediate results. While brands certainly love seeing engagement and awareness spike during a live program, they’re also excited about the continued…

3 Ways Influencer-Generated Content Tops Branded Content

People are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic…