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Are you heading to the SXSW 2019 next year? Linqia has seven proposed speaking sessions that are jam-packed with the expert speakers, trends, and industry insights you need to make your influencer marketing strategy bulletproof. Please take a minute to browse the proposed sessions below and vote for your favorites! One-third of the selection criteria […]
The article was originally published in Adweek. The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences, technological advancements and the rise of social influence have throttled major CPG brands’ dominance and left new market share ripe […]
We are so excited to announce that Linqia has been named a finalist in the 2018 Digiday Technology Awards in the Best Influencer Marketing Platform category. The Digiday Technology Awards recognizes technology platforms that are bringing efficiency, effectiveness and creativity to media and marketing. The awards span solutions for brands, agencies and publishers, honoring industry […]
The aftershock of the New York Times’ Follower Factory exposé on influencer marketing fraud continues to inspire change in the fight against fake followers. Just yesterday, Twitter announced it will remove tens of millions of fake or suspicious accounts from the platform. This purge decreased the total follower count of Twitter users by about 6 […]
The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when it comes to fraud. Earlier this week, Unilever CMO, Keith Weed announced that the company “is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences […]
Former Geometry Global Executive to Drive Shopper Marketing Strategy for Influencer Marketing Leader We are excited to share that Linqia has appointed Bill Sloan as our new National Director of Shopper Marketing. Bill joins Linqia from Geometry Global, where he served as SVP of Business Development and led Team Unilever Shopper. Bill brings over 20 […]
We are proud to announce that Linqia has appointed Daniel Schotland as Chief Operating Officer. Daniel joins Linqia from TubeMogul, where he led the global ad operations, client service and account management teams. He brings nearly 20 years of experience leading advertising and marketing technology companies to Linqia, which he will leverage to accelerate growth […]
We are proud to announce that Linqia has been named a finalist in three categories in PR Daily’s Content Marketing Awards in the brand awareness, customer engagement, and influencer content marketing categories. PR Daily’s Content Marketing Awards recognizes marketing and communications professionals who write, edit, film, curate, broadcast, and publish superb content to promote their […]
We are proud to announce that Linqia has been named a finalist in the 2017 Digiday Awards in the Best Team Collaboration category. The Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. The Best Team Collaboration Award recognizes “the team whose processes, tools and working […]
Influencer marketing has traditionally been viewed as a way for communications professionals to increase awareness and drive engagement around a brand, which is why 78% of marketers cite determining ROI as their top influencer marketing challenge this year. Today we are excited to announce the new Linqia Performance Platform, a new platform built to transform […]
To combat advertising recoil, brands and marketers are increasingly turning to influencer marketing, which empowers them to reach their target audiences through trusted voices. In fact, three out of every four marketers today use influencer marketing in some capacity and nearly 60% are planning to increase their influencer marketing budgets in the next twelve months. […]
We are proud to announce that Linqia has been named a finalist in the 2017 Content Marketing Awards in the Best Use of Influencer Marketing category. The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each […]
