We are proud to announce that Linqia has been named a finalist in the 2017 Digiday Awards in the Best Team Collaboration category.
The Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. The Best Team Collaboration Award recognizes “the team whose processes, tools and working relationship best demonstrate the principle that the best creative comes from outstanding team collaboration.”
Linqia was named finalists in the following category:
Finalist for Best Team Collaboration (with brand partners FRWD and GOODFOODS): GOODFOODS wanted to build brand awareness and drive sales of its packaged natural guacamole and dips using influencer marketing. GOODFOODS teamed up with FRWD and Linqia to launch a three-flight, seasonal effort aligning with fall game day parties, Thanksgiving, and the December holidays. Linqia’s influencers created over 2,000 pieces of original content including personal stories, photos, recipes, and videos that inspired nearly 48,700 online engagements. Additionally, paid Instagram engagement using influencer content was 2X that of brand-created content and Facebook cost-per-engagement (CPE) was more than 3X lower. In fact, the influencer content was so successful that when it was republished through native advertising, it returned a 44.5% conversion rate while content from the original program returned a 34.2% conversion rate, a far cry from the 2% branded content average.
To learn more about this award-winning influencer marketing program, read our GOODFOODS customer case study.