Insights

Linqia Wins Six 2017 American Business Awards for Influencer Marketing

We are proud to announce that Linqia has won Gold 2017 Stevie® Awards in three categories, including PR Campaign of the Year in the Multicultural category and Marketing Campaign of the Year in the Packaged Food and Beverages-Alcohol categories.…

30 Influencer Marketing Stats to Inform Your Marketing Strategy

This post was originally published in Business 2 Community. Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As a result, influencer marketing is on the…

5 Influencer Marketing Trends to Prepare For in 2017

This post was originally published in Social Media Today. In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers. As a result, marketers are…

5 Shopper Marketing Problems That Influencer Marketing Can Solve

A version of this post was originally published in Business 2 Community. In 2017, 86% of marketers used influencer marketing, 92% of whom found it to be effective. Influencer marketing will continue to be an integral part of the media mix…

Influencer Marketing Automation: Finding the Right Balance

This post was originally published in Adweek. As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful…

It’s Time for Influencer Marketing to Grow Up

This post was originally published on The Huffington Post. Influencer marketing is on the rise. According to Gartner, marketers today are using influencer marketing “as a hedge against [the] declining reach of brand posts,” with 28% planning…

Linqia Wins 2016 Grand Stevie and Stevie® Award for Company of the Year

We are proud to announce that Linqia has won 2016 Gold Stevie® Awards in three categories, including 2016 Company of the Year and PR Campaign of the Year in the Multicultural and Social Media categories. Linqia was also awarded Silver Stevie…

How to Create a Killer Influencer Marketing RFP

This article originally appeared on Business 2 Community. Influencer marketing is not a passing fad - According to Gartner Research, 35% of marketers use it today and another 28% plan to launch influencer marketing programs in the next year.…

The Anatomy of Top Performing Sponsored Content

Research shows that influencer marketing can sway the opinions of today’s consumers more effectively than traditional advertising. According to Nielsen, recommendations from people consistently tops the trust rankings across all generations,…

5 Ingredients for a Successful Influencer Marketing Program

According to Gartner Research, more than one third of marketers use influencer marketing today. Of those practitioners, 81% found their influencer marketing programs effective. As a result, influencer marketing has become a staple in the overall…

3 Tips for Extending the Life of Influencer Content

Most influencer marketing programs generate hundreds of pieces of original content in the form of blog stories, photos, videos, recipes, and social posts. But what good is all of that content if it is so specific that it can’t be used after…

3 Influencer Marketing Metrics that Matter

Influencer marketing has become one of the fastest adopted marketing tools in 2016 because it delivers results. When built strategically, influencer marketing programs help brands address some of their biggest marketing challenges, including…