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The number of inspiring black creators grows every day, but there is still a wide gap in the quantity of black creators showing up in brand partnerships. Here are 10 black influencers that Linqians are inspired by, and encourage everyone to follow. Tabitha Brown (@iamtabithabrown) Tabitha Brown is a mom, actress, writer and social […]
Last week Linqia welcomed brand and agency executives to an afternoon of TikTok learnings and networking at the infamous TikTok Times Square office. Topics of discussion included the Art of Influence presented by David “Shingy” Shing, TikTok trends and insights presented by TikTok’s Global Creator Partnerships Lead Sam Kimmel, and how to execute successful TikTok […]
Whether you are working with influencers or just posting on your organic social feed, the music you use must have proper licensing. We are seeing the music industry crack down on brands, especially as TikTok sound on content has exploded over the last few years and its impact on the music industry intensifies. As a […]
Las Vegas was bustling for the inaugural Creator Economy Live conference, with a powerhouse lineup of brand marketers speaking on key topics the industry is hungry to drive further education. The 24 hour event had many learnings and insights, and while we will dive into the top 10 here, before we start the list it’s […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. Instagram Chief Outlines Key Areas of Focus for the App in 2023 TLDR: Instagram chief Adam Mosseri outlined three key priorities for 2023 including 2) Inspiring people to be creative, 2) Helping people discover things they love, and 3) Sparking connections between […]
November was a busy month in the world of social media and influencer marketing. Below are Linqia’s favorite stories shaping our industry. Meta Announces New Creator Monetization Tools TLDR: November kicked off with Creator week for Meta, where the company announced new monetization tools including fan subscriptions for all creators, IG Reels gifts, fan donations, […]
The integration brings precise AI capabilities to Linqia’s proprietary platform, offering increased accuracy when matching influencers to specific campaign needs SAN FRANCISCO (November 14, 2022) – Linqia, the calm in the chaos of influencer marketing, today announced an integration with Google Vision AI that brings advanced AI capabilities to Linqia’s proprietary Resonate platform. Vision AI […]
The partnership recognizes Linqia as a vetted source of knowledge and technical expertise to optimize brands’ Pinterest influencer campaigns SAN FRANCISCO (October 25, 2022) – Linqia, the calm in the chaos of influencer marketing, today announced it is part of the Pinterest Business/Agency Program. Adding another great social platform partnership to its portfolio, this partnership […]
Linqia now offers brand marketers direct access to the TikTok Creator Marketplace, providing first-party data and robust analytics SAN FRANCISCO (October 18, 2022)—Linqia, the calm in the chaotic sea of influencer marketing, today announced that the company has been named an Official TikTok Marketing Partner. The partnership lets Linqia directly integrate with the TikTok Creator […]
BACK TO CASE STUDIES Jersey Mike’s “MONTH OF GIVING” 0 K Engagements 0 M Raised for 2022 USA Special Olympics 0 MM Organic Impressions OBJECTIVE To drive awareness for Jersey Mike’s 12th Annual Month of Giving Campaign and drive in-store purchasing on the Day of Giving (March 30th) in order to raise money for 2022 […]
Beck’s Beer reaches 6.9 Million new consumers for Its Artist Label Series
BACK TO CASE STUDIES ONE A DAY VITAMINS “TEACH ME HOW TO GUMMY” 0 % View Through Rate 0 % Increase in Mentions $ 0 MM Carted Value OBJECTIVE Generate buzz and increase positive brand perception for Bayer’s One A Day Men’s/Women’s 50+ advanced multivitamin gummies. INTRODUCTION For Bayer, a winning campaign is not […]
