Beck’s, a German Pilsner style beer, wanted to raise awareness for the second consecutive United States launch of its Independent Artist Series. For a limited time, Beck’s bottles donned labels designed and created by six independent artists ranging from Kid Cudi to Marc Ecko. Along with the labels, Beck’s created a 3-minute video highlighting each artist and the inspirations for their artwork.
“The content created by Linqia’s influencers was impressive. The quality of their images and storytelling inspired us to repurpose the content within Beck’s social channels.”
ANHEUSER-BUSCH BRAND MANAGER
Beck’s partnered with Linqia to generate buzz, build awareness, and amplify the efforts to encourage and increase video views. Linqia connected Beck’s with 27 male influencers who created highly engaging and authentic content around the Beck’s Independent Artist Series.
By the end of the program, Linqia influencers reached nearly 7 million people and drove 130% more traffic to Beck’s Independent Artist Series content. Beck’s, who appreciated the authentic influencer-generated content, repurposed the top-performing images and stories on its social channels.
- 27 Linqia influencers reached nearly 6.9 million people across blogs, Facebook, Twitter, Pinterest, Instagram, and Google+.
- Linqia stories about the Beck’s Independent Artist Series drove 130% more traffic to its promotional content.
- Linqia influencers drove 2X the program value in earned media across social channels.