The partnership recognizes Linqia as a vetted source of knowledge and technical expertise to optimize brands’ Pinterest influencer campaigns
SAN FRANCISCO (October 25, 2022) – Linqia, the calm in the chaos of influencer marketing, today announced it is part of the Pinterest Business/Agency Program. Adding another great social platform partnership to its portfolio, this partnership will enable Linqia to supercharge its clients’ Pinterest campaign strategies. By connecting with more relevant and targeted Pinterest “Pinners” and audiences, and offering more robust campaign performance analytics, Linqia is well-positioned to deliver better business outcomes for their clients. These capabilities will help foster a seamless and symbiotic relationship within the emerging creator economy, and ultimately produce better campaign results.
Pinterest is a go-to platform for people searching for ideas to buy and try. Brands provide that critical creative inspiration to the platform’s millions of users who are exploring DIY projects, ideating for business tasks, or searching for the perfect gift.
“The Linqia team is excited to strengthen and expand its relationship with Pinterest and offer brands partnership-level support to help build a stronger presence on the platform, provide more sophisticated campaign analytics, and create an overall more effective experience,” commented Linqia CEO, Nader Alizaedeh. “We are big believers in the creator-centric direction Pinterest is taking with its platform, and we are honored to be included in the business partnership program.”
Summing it up, Drew Weicker, VP, Business Development at Linqia said, “Pinterest was an obvious platform for Linqia as we look to provide our brands and advertising agencies with additional channels to locate hard-to-reach and underserved audiences.”
Linqia is the calm in the chaotic sea of influencer marketing. They are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence.