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1

Top Influencer Marketing Trends from Q1 2024

Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends.  ➡️ Brands are doubling down on their influencer marketing investments – we’ve seen a 65% increase in campaigns year over year.  […]

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Under the Influence: Olympic Influencer Partnerships

Under the influence Olympic Influencer Partnerships Making sense of Olympic athlete partner rules is no easy task. This webinar will go under the hood of Olympic athlete/brand collaborations and break down the rules of engagement for brands to partner with current and former athletes during the big games this summer in Paris. Tuesday, April 23, […]

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Thank You – Under the Influence

Thank You! You’ll be the first to know about upcoming Under the Influence episodes. In the meantime, here are some free resources on influencer marketing! Recent News

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Under the Influence

Coming Soon! Under the Influence Join us for Linqia’s new expert webinar series “Under the Influence”! We’ll be going under the hood on how brands influence consumers with impactful creator partnerships so you can up-level your influencer marketing efforts. 

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Possible 2024 Meeting Request

Thank You! We’ll be in touch soon to set up time to meet at Possible. In the meantime, here are some free resources for you to check out on influencer marketing! Recent News

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How to Measure Influencer Marketing

How do you prove influencer marketing success? It’s the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That’s why we’ve got you covered with five fundamental inputs for effective influencer measurement, so you can measure your next campaigns seamlessly: 1. Social Conversation: These are the metrics that come to […]

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TikTok Adds Influencer Audio Clips To Commercial Sounds Library

TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content.  The idea is that by using audio clips from TikTok creators to leverage more recognizable voices in your TikTok promotions, your content […]

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How to Win on YouTube

Creator Deep Dive How to Win on YouTube Join us at the Google NYC office in Chelsea as we discuss YouTube trends in content and creator partnerships, and how brands can best invest with YouTube creators in 2024 and beyond. *Limited seating + invite only. Reserved for brand marketers and agency executives. Tuesday, May 21, […]

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Why Social First Brands Are Winning

These days social is the primary catalyst of culture, and culture determines a brand’s relevance.  Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers.  But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just […]