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This article was originally published in Forbes. Influencer marketing shows no signs of slowing down in 2018. A recent survey by my company of 181 marketers and their agencies found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018. On the other hand, only 5% plan to reduce their influencer marketing budget. […]
We are proud to announce that Linqia has been named a finalist in three categories in PR Daily’s Content Marketing Awards in the brand awareness, customer engagement, and influencer content marketing categories. PR Daily’s Content Marketing Awards recognizes marketing and communications professionals who write, edit, film, curate, broadcast, and publish superb content to promote their […]
We are proud to announce that Linqia has been named a finalist in the 2017 Digiday Awards in the Best Team Collaboration category. The Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. The Best Team Collaboration Award recognizes “the team whose processes, tools and working […]
This article was originally published in Forbes. Consumers are overwhelmed with content. As media consumption habits change, advertisers are getting more creative with the tactics they use to capture consumers’ attention. Beyond traditional print, television, or radio advertisements, brands are targeting consumers everywhere they spend time – from Spotify ads to pop-up ads, to commercials […]
“We are honored and humbled by the results of the 13th annual Stevie Awards for Women in Business. Winning Company of the Year is a true testament of our team’s drive to build Linqia into the strong, reputable company it is today. Our Gold and Silver awards for Campaign of the Year in three categories also proved that our performance-based business model is empowering national brands to realize the true business value of influencer marketing.”
This post was originally published on The Huffington Post. Influencer marketing is on the rise. According to Gartner, marketers today are using influencer marketing “as a hedge against [the] declining reach of brand posts,” with 28% planning to start influencer marketing programs in the next year. However, despite its increasing popularity, six out of ten […]
We are proud to announce that Linqia has won 2016 Gold Stevie® Awards in three categories, including 2016 Company of the Year and PR Campaign of the Year in the Multicultural and Social Media categories. Linqia was also awarded Silver Stevie Awards for Female Entrepreneur of the Year and PR Campaign of the Year in […]
This article originally appeared on Business 2 Community. Influencer marketing is not a passing fad – According to Gartner Research, 35% of marketers use it today and another 28% plan to launch influencer marketing programs in the next year. As a result, brands and agencies are increasingly looking to partner with influencer marketing vendors that […]
A version of this article originally appeared on The Huffington Post. Consumers today don’t trust traditional advertising; they trust people. According to Nielsen’s Global Trust in Advertising Report 2015, consumers trust personal recommendations and online reviews above brand advertisements. The distrust is even stronger among younger generations – only 1% of Millennials say they trust […]
“We are honored to be named a finalist in five categories at the 13th annual Stevie Awards for Women in Business. Our team has worked extremely hard over the past few years to build Linqia into what it is today – the only influencer marketing provider that enables national brands to see the true ROI of influencer marketing with a pay-for-performance pricing model.”
By now, it’s clear that influencer marketing is not just another buzzword. Not when three out every four marketers use influencer marketing in some capacity or when nearly 60% plan to increase their influencer marketing budgets in the next twelve months. As consumers are constantly overwhelmed with branded content and increasingly wary of traditional advertising, […]
Schwan’s Red Baron partnered with Linqia to generate 1,400 pieces of original content, driving 23,000 engagements with real people.
