Influencer marketing provider named a finalist for Company of the Year, Female Entrepreneur of the Year, and Campaign of the Year in Consumer Services, Multicultural and Social Media categories
SAN FRANCISCO, CA (PRWEB) OCTOBER 06, 2016 – Linqia, the first performance-based influencer marketing platform, today announced it has been named a 2016 Stevie® Award finalist in five categories, including Company of the Year, Female Entrepreneur of the Year, and PR Campaign of the Year in Consumer Services, Multicultural and Social Media categories. The 13th Annual Stevie Awards for Women in Business is open to all organizations worldwide and recognizes the achievements of women executives, entrepreneurs, and the companies they run.
Linqia is a finalist for Company of the Year after demonstrating its second year of consecutive profitability while sustaining 150% year over year growth. Maria Sipka, Linqia’s co-founder and president, was also named a finalist for Female Entrepreneur of the Year based on her role in helping establish and grow Linqia’s unique performance-based business model, which boasts a 93% retention rate among over 200 leading national brands.
“We are honored to be named a finalist in five categories at the 13th annual Stevie Awards for Women in Business,” said Maria Sipka. “Our team has worked extremely hard over the past few years to build Linqia into what it is today – the only influencer marketing provider that enables national brands to see the true ROI of influencer marketing with a pay-for-performance pricing model.”
Additionally, three of Linqia’s influencer marketing programs have been named finalists in the following marketing and communications categories:
- Communications or PR Campaign of the Year – Consumer Services (with brand partners Dollar General and Scott® Paper Company): In this shopper marketing initiative, Linqia influencers created nearly 5,000 pieces of original content over three weeks – 665% more than anticipated – driving audiences to download Scott coupons and redeem them in Dollar General stores.
- Communications or PR Campaign of the Year – Multicultural (with brand partner Herdez): Herdez, a brand of authentic Mexican food products, teamed up with Linqia influencers to raise brand awareness by highlighting Las Posadas, a 9-day Mexican Christmas tradition. Influencer content resulted in 487% more engagement than the program goal, delivering 44% above the guaranteed traffic goal to the Herdez landing pages.
- Communications or PR Campaign of the Year – Social Media Focused (with brand partner NBC): Recognizing that display ads lacked the real estate to tell a compelling story about their TV Everywhere service, NBC partnered with Linqia to reach cord-cutters across the US. Linqia’s influencer marketing program reached over 20 million people, delivering over 62,000 visits to the NBC TV Everywhere landing page.
Finalists were chosen by more than 110 business professionals worldwide during preliminary judging. Members of five final judging committees will determine the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging October 17-26. Winners will be announced on Friday, November 18 at the Marriott Marquis Hotel in New York City.
Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. Linqia Performance Platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.
Founded in 2012, Linqia works with over 300 leading national brands including Black & Decker, Gerber, Herdez, Kimberly-Clark, Mezzetta, McDonald’s, NBC, Nestle, Purina, Square, Unilever, Uniqlo, Viacom and Walmart. Linqia is headquartered in San Francisco, CA, with offices in New York, Chicago, and Bentonville.
About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.