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From The rebrand of Twitter, to the launch of Threads, July was a busy month in the world of social media and influencer marketing. Lets take a deeper look at the top stories, standout brand campaigns, and research reports worth reading. Top News and Stories Twitter officially rebrands as X TLDR: As Musk gears up to […]
SAG-AFTRA recently announced a new influencer agreement, which allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union. This is big news for the influencer marketing industry as it demonstrates SAG’s desire and commitment to get influencers to join the union and not be left […]
Linqia’s AI-powered tool analyzes all relevant topics related to a search, expanding the pool of relevant influencers for brands to activate for campaigns Linqia, the leading influencer marketing platform, today announced the launch of Contextual Search, a new product feature that helps brands find untapped influencers to activate for marketing campaigns. Traditional influencer marketing platforms use […]
The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big deal. Whether you’re an influencer, marketer, or brand, understanding these guidelines is crucial to navigate the ever-evolving […]
The first six months of 2023 brought a slurry of activity from the top social media platforms. Let’s break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off with Blue Verified, and soon everyone else followed suit. Meta introduced […]
In the ever-evolving world of social media, new platforms are constantly emerging, aiming to capture our attention and reshape the way we connect and share content. Instagram, the popular visual-centric platform owned by Meta, recently introduced Threads, a microblogging app that promises a fresh take on real-time conversations. Pros of Threads Easy Setup, Almost Too […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Elon Musk wants cage fight with Mark Zuckerberg (yes, really) TLDR: Musk called out Zuck, Zuck said he is in, and now the entire world wants to see it. We doubt it will actually happen, but based on how much training Musk […]
🚀Linqia had a great time this week at the Influencer Marketing Show 2023! Exciting developments in influencer marketing took center stage, and we’re sharing our top takeaways below ⬇️ 🤳Creators and brands cannot be overly reliant on singular social platforms (or social platforms in general). Audiences need to be built across platforms and off platform as you […]
🎉🏀 Anniversary of NIL: Celebrating 2 Years of Change for NIL athletes! 🎉🏈 It’s been two years since the NCAA changed the rules on name, image, and likeness (NIL), allowing college athletes to profit off their own brands. In that time, we’ve seen a sea change in the college sports landscape, as athletes have begun […]
Linqia’s launch of Fill the Feed offers brands a cost-efficient, high-quality solution for creator generated content that can be used for all digital marketing channels Linqia, the calm in the chaotic sea of influencer marketing, today announced their newest offering, Fill The Feed, which offers a fast and cost-efficient solution for companies to generate branded creative […]
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As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete with Instagram, has been generating buzz lately thanks to its connection with TikTok. In a recent article by Digiday, industry experts, including our own Keith Bendes, share their thoughts on Lemon8’s current state and its […]
