The Challenge

Walmart wanted to expand its large subscription base for its popular and in-demand “Goodies” service. With this service, subscribers receive monthly “Goodies” boxes that contain samples of new products to try and review. In doing so, customers are able to eliminate buyer’s remorse by being able to decide if they like the product before buying full size or full price. Walmart’s ultimate goal was to build awareness and customer acquisition by creating a special offer to “Skip The Line,” where people can subscribe to the service without the normal wait.

“The results are great and the CPA for our subscribers was right on track with what we were looking for. Our first campaign gave us reason to launch another one right away.”

Walmart Labs Marketing Manager

The Solution

Walmart teamed up with Linqia to build awareness around and increase subscriptions for the “Goodies” service through its “Skip the Line” offer. Linqia connected Walmart with 65 influencers in the Parenting, Food, and Lifestyle verticals to create and share authentic, quality stories about their experiences with the “Goodies” service. Influencers also offered their audiences an exclusive coupon code to join “Skip the Line” so they could experience the service for themselves.

By the end of the program, influencer content generated 11.5M potential impressions and drove 113% more traffic to the Goodies invitation and promotions page. Additionally, one in four email subscribers to the program converted to active purchasers.

The Results

  • Content from Linqia influencers about Walmart’s “Goodies” service and “Skip the Line” offer generated 11.5M potential impressions.
  • 25% of email subscribers for “Skip the Line” converted to purchasers.
  • Linqia influencer content drove 113% more traffic to the Goodies invitation and promotions page.