Influencers and their recipes at the center of a #beefitarian integrated marketing campaign
Linqia pivoted during COVID-19 to create a compelling new campaign
Linqia influencers drove a 23% incremental lift in store traffic
Linqia’s “Finding Otherness” campaign found a +27% in brand awareness.
Linqia’s influencer marketing program delivered stronger results than traditional shopper marketing tactics including FSIs, print and TV.
As a direct result of their Linqia influencer program, Pop & Cook experienced a 13%+ sales lift at Walmart.
Hiland Dairy saw a 40% increase in email sign-ups as a result of Linqia’s program optimizations and insights.
Linqia influencers created over 3,100 pieces of original content about Wente Vineyards
Linqia influencer content returned a 44.5% conversion rate for GOODFOODS
The Cottonelle Clean Care Boxes sold out in less than 48 hours