Baxter of California partnered with Linqia to connect with men and women in the Fashion, Beauty, and Lifestyle verticals. In the first program, Linqia influencers chose three items from a list of Baxter of California products to use and feature in their original photography and personal stories. The second program, which launched around Father’s Day, highlighted the Shave Duo kit and offered a special code for 20% off and free shipping. The original stories and photos emphasized the quality of the products and recommended it as a Father’s Day gift.
Over the course of two programs, Linqia influencers generated 6.4 million total impressions with over 250 pieces of original photos, blog stories, and social posts. The content genuinely interested people as it resulted in an engagement rate of 648% more than projected. Additionally, the Baxter of California team was so impressed with the quality of the influencer-generated content, they repurposed their favorite photos on their Instagram page and plan on incorporating them into a homepage carousel in the future.