Winner of the Gold Stevie® Award for Communications or PR Campaign of the Year – Social Media Focus
NBC teamed up with Linqia who could connect with tech-savvy influencers to create original content designed to jump start online conversations about TV Everywhere and how people today can watch television without a TV set. Linqia influencers shared their thoughts and opinions around their favorite NBC characters and plot lines from The Voice, Chicago Fire, Chicago PD, Chicago Med, The Blacklist, and Heroes Reborn. Linqia influencers focused their stories on specific characters and shows, inviting their audiences to join the conversation by watching full-length episodes on their mobile device, laptop, or desktop computer.
The program successfully generated 119 million potential impressions with 279% more pieces of created content than scoped. The compelling content received 352% more engagement and drove 44% more visits to the NBC TV Everywhere landing page than the program goal.
let’s work together
We know that the influencer space can be overwhelming, but it’s a must-have for every brand looking to scale in today’s social media space. Want a local tour guide to lead your brand through the complexities of the influencer ecosystem and come out on top? Look no further than Linqia. Click here to request a custom influencer marketing campaign consultation today.