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Linqia has partnered with NetBase Quid to bring sophisticated social listening analysis to the influencer marketing space, informing influencer identification, creative strategy and measurement of a brand’s share of voice. “Understanding what’s happening in the social sphere at both the brand and category level unlocks a trove of valuable data,” says Daniel Schotland, COO of […]
Linqia and Audiosocket have announced a partnership to help brands navigate the complex world of music when working with influencers on social media. The duo is bringing a catalog of 80,000+ license free songs from trending indie bands and artists to all influencer campaigns run by Linqia partners. Linqia partners can leverage the benefits of […]
September 15, 2021 (As appears on PRWEB) Q.Digital, the leading LGBTQ media company, has partnered with Chevrolet and influencer marketing platform Linqia on a series of documentaries and in-depth articles around leading LGBTQ issues in a program titled “Authentic Voices of Pride.” Hosted on Q.Digital’s news and current events site LGBTQ Nation, the series will […]
Linqia has announced the launch of AudienceLinq, a comprehensive influencer media offering that enables brands to leverage first & third party audiences from all major DMPs and audience data providers, including Catalina, Acxiom, Experian and others, to bring influencer content to highly targeted audience segments. The offering focuses on two critical value propositions: True audience […]
May 25, 2021 – Published By: Krystle Vermes (As seen on KoMarketing) As marketers turn their attention to new initiatives to achieve their top objectives, new research indicates that influencer marketing is growing as a prominent, effective tactic. Linqia recently published “The State of Influencer Marketing 2021” report, and statistics suggest that back in 2020, […]
Influencer marketing is entering a new chapter. It is now a highly sophisticated marketing strategy. For years, influencer marketing was synonymous with Instagram, but that’s no longer the case with the rise of TikTok and social media usage across all platforms hitting an all-time high. To meet those demands, marketers need to partner with an […]
Predictions for Automotive Marketing in 2021 In Episode 10 of the Linqia Live Expert Series, we’re joined by automotive expert Bech Mach, Chief Customer Officer of TrueCar. Beth is an industry expert on automotive, she’s worked as a marketing partner with Jaguar, Ford, Chevy, Chrysler, and Land Rover before recently joining TrueCar. Keith Bendes, Head […]
Managing Change While Searching for Trust In Episode 9 of the Linqia Live Expert Series, we’re joined by a very special guest David Bell. David is a master Advisor, Investor and Coach with vast experiences including Senior Advisor at AOL, Chairman of Gyro, CEO of IPG, CEO of True North, CEO of Bozell and much […]
The 2021 Influencer Marketing Cheat Sheet The opportunity for influencer marketing to continue its meteoric rise into the mainstream is bigger than ever – because it works! In fact, a recent Tomoson study found that businesses are making $6.50 for every $1 spent on influencers, with the top 13% earning $20 or more! Given all […]
Expert Series: How to Build Influencer Marketing from the Ground Up In Episode 8 of the Linqia Live Expert Series, we were joined by a very special guest Amisha Gandhi, VP of Influencer Marketing & Communications at SAP. Tim Richards, Chief Revenue Officer at Linqia, sat down with Amisha to discuss how she recommends building […]
Your Guide to Instagram’s Newest Features: Reels, Stories, IGTV, IGTV Ads and Live! Instagram has quickly become the most successful channel for brands and agencies using influencer marketing to drive a return on investment. With over 1 billion active users every month, and over 500 million active users a day, brands can reach their target […]
Expert Series: How Big Brands Move the Needle with Influencers In this episode of the Linqia Live Expert Series, we’re joined by a very special guest Denise Vitola, VP of Communications at Bayer. Keith Bendes, Head of Strategy & Growth at Linqia, sits down with Denise to discuss how to activate influencers in today’s landscape. […]
