Instagram 201 Guide: How to Supercharge Influencer Marketing

Your Guide to Instagram’s Newest Features: Reels, Stories, IGTV, IGTV Ads and Live!

Instagram has quickly become the most successful channel for brands and agencies using influencer marketing to drive a return on investment. With over 1 billion active users every month, and over 500 million active users a day, brands can reach their target audience by working with the right influencers on the channel.

Inside the Guide, you’ll find all of Instagram’s newest features and how to use them including:

  • Stories: Get strategies and tactics to use influencer marketing with Stories. This is our most recommended tactic as we see the most success for brands using these in campaigns!
  • Reels: Learn how to use the newest feature on Instagram to drive successful influencer marketing campaigns. Jump in while it’s still fresh and new!
  • IGTV: By 2023, it’s estimated that 2.72 billion people will watch video on mobile devices, and IGTV is the perfect place to take advantage of this!
  • Live: Streaming on Live increased by an incredible +70% from this March to May. Learn how to leverage influencers successfully on Live!

Download the new 201 Guide to start driving successful influencer marketing campaigns on Instagram today!


April did not disappoint in the world of influencer marketing and the creator economy.