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Influencers are content creators. Beyond their blogs or websites, they also create content across multiple social platforms including Facebook, Twitter, Pinterest, Instagram, and YouTube. Creating for multiple social channels helps influencers build a larger following, which can attract brands looking for individuals to sponsor their products. Promoting sponsored content on social media is one of […]
Pinterest is among the most popular social media sites in the world. Brands are especially drawn to Pinterest because its focus on visual elements has the ability to inspire followers to make a purchase. In fact nearly 75% of Pinterest users have purchased something they saw on the platform. As a result, sharing sponsored photos […]
Brands and advertisers sponsor influencer content in order to authentically spread their messages to their target audience by working with people the audience trusts. In turn, influencers drive interest in and engagement with their sponsored content by writing personal blog stories about their experience with the brand or product, promoting the experience to their […]
Brands and advertisers partner with influencers whose sponsored content represents the product in the best manner possible, and it’s especially true for influencer-created images. When an influencer program includes a product, brands seek polished and professional product photos, as they can be repurposed on their official web pages or social channels. Taking crisp, well-composed product […]
Updates to the Linqia platform.
With 211 million pieces of content created every minute, it’s no wonder that catching audience attention is more difficult than ever. Content headlines and titles have a huge impact on audience engagement – a headline can cause traffic to vary by as much as 500%. Compelling headlines are important for influencers because they grab the […]
Influencers can use these 5 must-have tools to improve content and widen influence.
Linqia’s recent program with See Monterey connected the brand with Linqia influencers to raise awareness about fun travel destinations in California’s coastal and scenic Monterey County. All of the program’s top performing influencers featured multiple photographs of Monterey County’s beautiful landscapes, which is unsurprising considering content with relevant images get 94% more views than imageless content. […]
The most successful influencers thrive because they post mindfully. Before sending a tweet or writing a blog entry, they ask questions and think critically about the purpose of the content and what it should achieve. This is especially true for sponsored content, as all brands have a direct purpose behind their sponsorships, whether it’s to […]
Influencer Kevin O’Gara of Thou Swell shares his tips for building a personal brand that attracts both new audiences and advertising opportunities.
Increasing reach size is a concern for many influencers, especially those who want to collaborate with advertisers and brands. Exposing new audiences to your content is a great way to gain new fans. Placing images and text posts on other websites is a little known method of reaching new audiences, but you can supercharge this […]
With 300 million daily active users, Instagram is one of the most popular social networks for sharing photos and videos, particularly about travel, fashion, food, and art. Brands are drawn to Instagram’s ability to capture an audience’s attention with a single photo or video. But did you know that Instagram recently rolled out a new algorithm system-wide that no […]
