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The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in influencer marketing, a session with lifestyle creator, @Tinx, a conversation around creator equity, and the rise of […]
Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign, Liquid Death on how they broke the internet with some rocking grandmas, and Aspirin’s […]
Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners doubled from 2021 to 2022. TikTok is constantly changing, and we’ve got […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. TikTok TikTok grilled by US lawmakers during congressional hearing TLDR: TikTok CEO Shou Zi Chew testified before Congress as they showered him with questions about privacy concerns and Chinese influence. It was clear the members of Congress had made up their mind before […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. Twitter Twitter will share ad revenue with creators, but only those who pay for Twitter Blue TLDR: Ad revenue-sharing is new for Twitter, and will help the plattform compete withYouTube, Instagram, and TikTok, which have systems for paying creators directly, either through […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. Instagram Chief Outlines Key Areas of Focus for the App in 2023 TLDR: Instagram chief Adam Mosseri outlined three key priorities for 2023 including 2) Inspiring people to be creative, 2) Helping people discover things they love, and 3) Sparking connections between […]
The 2022 Marketing Calendar: A Quick Inspiration Guide for Influencer Campaigns By Sarah Fruy, VP of Marketing It’s never too late to plan ahead. As marketers, particularly in the always-on influencer marketing space, it often feels like we are stuck in a constant cycle of planning ahead. By the time major holidays show up, we’re […]
What Instagram Guides Means for Influencer Marketing? By Keith Bendes, Head of Brand Partnerships Instagram recently announced its latest feature – Guides. It has big implications for brands and the influencer marketing industry in general. What are Instagram Guides? Guides are basically long form content on Instagram, about either: Places you’ve been, Posts you’ve made, […]
Want to receive this roundup via email when we release it? Know a colleague who would love this digest? Sign up here! Welcome to our weekly ‘What’s Trending?!’ roundup which covers the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know. Let’s get started… Week of November 30, […]
Want to receive this roundup via email when we release it? Know a colleague who would love this digest? Sign up here! Welcome to our weekly ‘What’s Trending?!’ roundup which covers the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know. Let’s get started… Week of November 9, […]
Want to receive this roundup via email when we release it? Know a colleague who would love this digest? Sign up here! Welcome to our weekly ‘What’s Trending?!’ roundup which covers the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know. Let’s get started… Week of October 26, […]
Want to receive this roundup via email when we release it? Know a colleague who would love this digest? Sign up here! Welcome to our weekly ‘What’s Trending?!’ roundup which covers the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know. Let’s get started… Week of October 12, […]
