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Welcome to our weekly ‘What’s Trending?!’ roundup which covers the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

Let’s get started…

Week of November 30, 2020

Instagram

CONTENT & HASHTAGS:

  • With 85% of people globally now shopping online, and a massive shopping season approaching in December, #InstagramShopping will surely have its biggest moment in the spotlight ever. If you haven’t already, set up your shop, and work with an influencer marketing partner who can help make your content shoppable with third parties like SmartCommerce!
  • With December on the horizon, Instagram users across the globe are celebrating that #WinterIsComing! Fashionistas dominate this trending hashtag with their newest winter coats, beanies, sweaters and more. What are you doing to prepare for winter?
  • With 6.6 Million posts already, #HolidaySeason is taking over Instagram Feeds around the globe. Whether you’re decorating your house for the holidays, sharing your favorite traditions, or wrapping gifts – show off your holiday spirit.

DATA & UPDATES:

  • Instagram unveiled a series of new updates throughout November including changes to the Reels and Shop tabs new position on the homepage, Product Tags new availability in Instagram Ads, new enforcement of influencer content tagging, updates to Instagram Live’s length, and much more!

TikTok

CONTENT & HASHTAGS:

  • As December arrives, so does the #ColdWeather. Users across TikTok are bundling up for the winter and sharing everything from their favorite outfits, to snow days, to cold-weather meals! How are you staying warm in the cold weather?
  • #ReadySetShop has absolutely blown up, with 1.6 Billion views of the hashtag! Black Friday was a huge driver of these views, but watch for it to continue with holiday shopping through December. What are you shopping for?
  • It’s that time of the year again for #HolidayVibes to take over. With 1.1 Billion views on this trend already, users are showing off their festivity with holiday light decorations, art, outfits, songs, cooking and much more. Get in the holiday spirit!

DATA & UPDATES:

  • With the latest iPhone update rolled out, TikTok has unveiled it’s new ‘widget’ that shows you what’s trending on TikTok with just a swipe from your iPhone’s home screen!

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

A Record-Setting Cyber Week Continues with a $9 Billion Black Friday” – Adweek – November 28, 2020

4 Steps to Creating a Winning Paid Social Campaign [Infographic]” – SocialMediaToday – November 28, 2020

How Covid-19 is Changing Shopping Behavior on a Global Scale” – AdAge – November 24, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Xfinity: Steve Carrell’s Santa Frustrated by 2020

Heineken: Crafting Bottles & Cans into Gifts

Walmart: Illuminating the Holidays with Drone Light Show

4 Ways to Sleigh Holiday Influencer Marketing [Infographic]

With major shifts to our world view this year, consumer behavior has developed more dependency on digital shopping than ever before. Online spending with U.S. retailers has grown over 30% in the last six months – and the holiday season is sure to be no different! Read our new infographic 4 Ways to Sleigh Holiday Influencer Marketing for tips and tricks.