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Welcome to our weekly ‘What’s Trending?!’ roundup which covers the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

Let’s get started…

Week of October 12, 2020

Instagram

CONTENT & HASHTAGS:

  • With the leaves falling and autumn in the air, #FallFashion has come to Instagram with a variety of different trends. Whether you’re showing off your new jacket, your pumpkin patch outfit, or sweater, fall is in the air!
  • As voters across the country are encouraged to fill out their ballots early, voting stickers have popped up all over the place on Instagram Stories! Instagram has official stickers, along with other brands and companies, like the LA Times, creating their own Instagram Filters to contribute to the cause.
  • #PumpkinSpice is back! As a fall staple, this trend not only applies to lattes, but also food creations and, well, fall vibes. How does Pumpkin Spice fit into your fall?

DATA & UPDATES:

TikTok

CONTENT & HASHTAGS:

  • Featured Campaign: The recent viral Ocean Spray craze all started after Nathan Apodaca received 24.3 Million views on his comical, skateboarding ride on the highway while sipping cranberry juice. Other influencers, and even the CEO of Ocean Spray also got into the action by creating their own Cranberry Dreams videos. And now TikTok took the viral sensation and turned it into a TV ad!
  • In celebration of International Girls Day, users across TikTok are getting involved in the #BeInspired movement! Women are telling their inspirational stories, thanking role models, and sharing fun facts.
  • As Halloween approaches, #WitchTok is in full swing with 4.7 Billion total views on TikTok! Users are sharing their best costumes, spell concoctions, scary stories and everything that has them feeling witchy.

DATA & UPDATES:

  • Thinking about using TikTok for influencer marketing? Here are some updated statistics on users, advertising, and usage of the app!

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

Study Shows How to Use Instagram Stories and Story Ads to Drive Results [Infographic]” – SocialMediaToday – October 8, 2020

Social Media Update Q3 2020” – eMarketer – October 8, 2020

The AdWeek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times” – AdWeek – September 27, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Watch: Top 5 Creative Brand Ideas You Need to Know About Right Now

Sour Patch Kids: Turning the Tables on Halloween Trick-or-Treating

Nestle / Honda: Authentic Connections through Esports

LINQIA LIVE EXPERT SERIES – WATCH EPISODES!

In this series we regularly sit down with different leaders in the marketing and advertising industries to chat about their strategies and best practices. Watch our episode last week with Amisha Gandhi, VP of Influencer Marketing & Communications at SAP, and sign up for future episodes here to join us live.