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Welcome to our weekly ‘What’s Trending?!’ roundup which covers the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

Let’s get started…

Week of November 9, 2020

Instagram

CONTENT & HASHTAGS:

  • The 2021 Influencer Marketing Cheat Sheet: Our brand new Cheat Sheet includes 9 predictions for influencer marketing in 2021 including Instagram Reels, AR/VR filter takeovers, expanded Instagram Shopping integrations making everything shoppable, and much more!
  • It’s sweater weather! The #FallSweater trend is continuing to sweep across Instagram, along with many other #FallFashion trends that fashionistas, everyday users, and influencers are showing off on their timeline. What are you wearing?!
  • As this has been the year of lounging at home, makeup trends that usually thrive on Instagram have been more overlooked than ever in 2020. However, celebrity makeup artists are looking to change that as we head into the winter months. Look for these makeup trends to ramp up including cat eyes, fluffy brows, glows and more!

DATA & UPDATES:

  • Instagram is testing a new way to display how users react to Stories with emojis! As Stories is one of the best channels for influencer marketing, this could be an interesting new feature. Stay tuned for more on the test!

TikTok

CONTENT & HASHTAGS:

  • What hobby are you obsessed with? Show it off to the world on TikTok in the new #MyHobby trend! Scrolling through, you’ll find inspiring hobbies of all types including painting, dancing, home renovations, cooking, gardening and much more!
  • The newest AR filter to make it to the mainstream is the vibrant looking #NeonShadow effect! With almost 1 billion views to date, this new TikTok ‘creative effect’ highlights the elements in your video with neon greens, yellows, pinks and blues, adding a trippy feeling to your creations. Try it out for yourself!
  • #FallFashion has made its way to TikTok in a big way, with more than 2 billion views so far! Fashionistas across the platform are showing off their favorite fall outfit combinations, shoes, jackets and everything in between! What are you wearing this fall?

DATA & UPDATES:

  • In an effort to expand their music library, TikTok has announced an agreement with Sony Music Entertainment that will feature thousands of new sound clips from Sony’s massive music catalogue.

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

“AdWeek Survey Finds 40% of Brands Might Seek New Agencies in 2021” – AdWeek – November 5, 2020

“Initially, Consumers Panic-Bought. Now, Shopping Priorities Have Shifted.” – eMarketer – November 3, 2020

“NFL Playbook: Tracking How Brands Are Marketing Around an Uncertain Season” – AdAge – November 5, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

Starbucks: Mobile Ordering for the Holidays

Amazon: ‘The Show Must Go On’

Lego: Shoppable Holiday Campaign

LINQIA LIVE EXPERT SERIES – WATCH EPISODES!

In this series we regularly sit down with different leaders in the marketing and advertising industries to chat about their strategies and best practices. Watch our latest episode with Amisha Gandhi, VP of Influencer Marketing & Communications at SAP, and sign up for Thursday’s episode here to join us live.