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Welcome to our weekly ‘What’s Trending?!’ roundup which covers the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

Let’s get started…

Week of October 26, 2020

Instagram

CONTENT & HASHTAGS:

  • With 89 million posts and rising quickly, #Halloween trends are all over Instagram. Users are posting their scariest Halloween face makeup, arts & crafts, their decorations at home, and of course…costumes! Show us how you’re getting ready for October 31!
  • Featured Campaign: As Instagram looks to highlight the effectiveness of influencer marketing on it’s platform, they’ve launched the Love Runs Deep campaign. starting in India! This campaign from Instagram is aimed to bring awareness to Businesses and Creators working together and to see the advantages of using Instagram as that avenue.
  • Unless you live under a rock, you’ve seen the viral meme ‘How It Started vs. How It’s Going’, and it’s still not going anywhere! This hilarious meme has users choosing an old photo to show “How It Started” and then a modern day photo to show “How it’s Going” today. Show us how it’s going!

DATA & UPDATES:

TikTok

CONTENT & HASHTAGS:

  • TikTok’s new time warp scan filter has gone viral in the past few weeks and can now be found everywhere online! Also known as “the blue line”, this new AR filter has many different creative variations and you’ll pose as the blue line scans across the screen while you pose in different ways. Try it out today!
  • It’s that time of the year…#HalloweenIsHere! Share your favorite costumes, show us your pumpkin carving skills, and get ready for the scariest time of the year as users across TikTok are sharing how they’re getting festive.
  • With 2.5 billion views, the #InteriorDesign trend on TikTok is everywhere. Whether you’re renovating your bedroom, giving your living room a makeover, or building something crafty, let’s see your newest home project!

DATA & UPDATES:

TRENDING NEWS ON SOCIAL MEDIA, COVID-19 AND INFLUENCER MARKETING:

“TV Marketers on Adapting to Changing Consumer Behaviors” – AdAge – October 23, 2020

“Report: Holiday Shopping 2020” – eMarketer – October 22, 2020

“Growth rate for ad spending on e-commerce sites will max out in 2020” – MarketingDive – October 23, 2020

HERE ARE SOME BRANDS DELIVERING POWERFUL, NEW MESSAGING:

North Face: Pursuing Outdoor Exploration

Resy: 10 Course Tasting Menu

Molson Coors: Marketing Playbook for the Pandemic

LINQIA LIVE EXPERT SERIES – WATCH EPISODES!

In this series we regularly sit down with different leaders in the marketing and advertising industries to chat about their strategies and best practices. Watch our latest episode with Amisha Gandhi, VP of Influencer Marketing & Communications at SAP, and sign up for future episodes here to join us live.