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Linqia’s goal is to connect brands with quality influencer who are passionate about creating honest and compelling content for their audiences. We work with brands of all shapes and sizes from CPG brands like Nestle and Mezzetta to hospitality companies like Hotels.com, all of which come to Linqia to run influencer programs. Each brand has specific […]
There’s a lingering, yet valid, question in influencer marketing circles today – how can we protect click value and combat traffic fraud? Clicks alone used to be enough to prove a campaign was working, but technology today empowers marketers to track the source of these clicks and many aren’t liking what they see. A study […]
From diapers to summer camps, many Linqia programs feature children as a central part of the story. Including clear, well composed photos of children in these stories is key to engaging an audience and drawing them into the content. But getting kids to sit still or pose for a picture can be challenging, even on when […]
Last summer, Linqia Storytellers partnered with Gerber Good Start to activate an influencer marketing campaign around real parents finding joy in everyday life with their newborns and infants. This program promoted Gerber’s ongoing #FormulaForHappiness campaign and encouraged parents to share their own formulas for happiness during the early days of parenthood. Linqia Storytellers also included […]
When you’re different, you’re special, and people take notice. As we enter our second consecutive year of profitability and sustained 150% year over year growth, Linqia’s unique offering as the only performance-based influencer marketing platform has been proven beyond a doubt. We also enjoy a 93% customer renewal rate on top of our rapid growth. […]
“A McKinsey study found that WOM-inspired marketing produces 37% greater customer retention and twice the amount of sales when compared to traditional paid advertising.”
Want a successful influencer marketing program? You only need to make one decision. Run a quick Google search on influencer marketing, and pages of headlines will pop up. “10 Steps for the Perfect Influencer Marketing Program,” and “5 tips to nail your next Influencer Marketing campaign,” or the tantalizing, “Insider Secrets of Influencer Marketing.” There […]
The internet is a mostly visual medium, and any content creator can attest to the importance of displaying amazing photography in attracting engagement and new followers. This is especially true for websites and social channels which frequently feature food-related content. Veteran Linqia influencer Catherine Pappas of Living the Gourment creates breath-taking food photos to highlight her wonderful original recipes, and the […]
Ad blocking, while a boon to the majority of internet users, will wrinkle the nose of most advertising and marketing folks. At the 2016 Mobile World Congress execs from Yahoo and Google expressed their frustration with ad blocking, positing that it would destroy the relationships between consumers and advertisers. Yahoo’s VP of Advertising, Nick Hugh, […]
Saputo’s Stella® Cheese reached 35M consumers with 2,500+ pieces of original influencer content
Influencers love working with Linqia, for many reasons. Here’s why Linqia is the best influencer marketing platform for bloggers and influencers to work with. Fast Cash Our influencers’s favorite reason to partner with Linqia? We pay FAST. All of our program participants are paid within 10 business days, but we always try to make it even […]
If 2015 was the year that content marketing went mainstream, then 2016 will be the year that influencer marketing is taken seriously. AdWeek has declared it the “next big thing,” and it seems the rest of the marketing industry agrees. Currently, over 75% of marketers are currently using influencer marketing in some form. To add to […]
