When you’re different, you’re special, and people take notice.
As we enter our second consecutive year of profitability and sustained 150% year over year growth, Linqia’s unique offering as the only performance-based influencer marketing platform has been proven beyond a doubt.
We also enjoy a 93% customer renewal rate on top of our rapid growth. We’ve been expanding our team to meet the growing demand, and today we are proud to announce the addition of two new members to our executive team!
Rob Goulding joins as vice president of sales and will oversee the expansion initiatives for Linqia’s customer base and influencer marketing solutions. He brings a wealth of social media experience from his role as national director of Twitter’s US sales.
“With influencer marketing, brands can reap the benefits of word-of-mouth marketing through a paid channel,” said Goulding. “The Linqia platform identifies the best performing influencer-generated content and makes it available for brands to amplify using the promoted capabilities of social platforms.”
Linqia is also excited to welcome Kristin Hersant to the team. As vp of marketing, Hersant will lead the charge to spread awareness around Linqia’s unique product offering. Hersant, most recently vp of marketing at Livefyre, brings over 20 years of experience in managing successful integrated marketing programs to build brands, raise awareness and generate demand.
“Millennials now represent $200 billion in annual buying power and studies have found that they don’t trust traditional advertising,” said Hersant, “Fewer than 3% of Millennials trust TV news, magazines and books, compared to 33% who rely mostly on blogs to guide their purchasing decisions. Linqia is well positioned to capitalize on this shift, with a turn-key offering and one of the most advanced influencer marketing platforms in the industry.”
Under the leadership of Goulding and Hersant, Linqia is looking to hire 20 new positions in Sales and Marketings over the next few months. The Linqia team is excited for continued customer and employee growth as we look ahead to see what the future has in store for performance-based influencer marketing.
For more information on Linqia’s growth statistics or executive appointments, read the full press release.