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We will run down the different measured metrics used for paid, earned, and owned top of funnel media, and which ones should be most closely monitored. Paid Top of Funnel Media Includes Adwords Paid/Promoted Social Media ads (Facebook, Twitter, Instagram, etc) Display ads Influencers and their original content Effectiveness is Measured With Reach: sometimes measured […]
In our past posts we explored the history of the top of the marketing funnel and its basic mechanics, but now it’s time to get granular and evaluate the specific tools that are currently being used to inspire consumers into the top of funnel. Almost all companies still use traditional top of funnel strategies listed above. […]
We could simply make this a two word post: the Internet. But you’ve come here for more than that, right? Our modern marketing funnel started with E. St. Elmo Lewis in 1898, an advertising pioneer who referred to his AIDA system (attract, interest, desire and action) as a “sales model.” As time and technology progressed […]
(4 min read) The marketing funnel, which can also be referred to as the path to purchase, is essentially the different stages a customer will go through as they decide to purchase your product. Every person embarks on a psychological journey to reach a point where they feel safe and comfortable to exchange their hard-earned […]
(3 min read) Welcome to the Linqia blog. This will be the first in a series of posts that introduce Linqia’s philosophy and mission, while also sharing our insights into the fast-changing world of marketing. It is no secret that as consumers have turned to the internet, marketers have been forced to adapt their methods. […]
Influencer Marketing Is Not Flying Under The Radar Any Longer
Linqia influencers created 1,500+ pieces of engaging content about Aurobindo Pharma’s Natrol
Linqia drove over 22,000 influenced consumers to Herdez’s #MisPosadas page
Increase Customer Acquisition By 400% With Storytelling
So you’re thinking about self-hosting a giveaway with Linqia – how exciting! It may seem daunting or very time consuming but self-hosting a giveaway can be stress free and dare I say it, fun. Giveaways are a great way to indulge your audiences, promote your blog post and reinforce your relationships with brands. So, that being said don’t shy away […]
We Need More Women In Tech: Meet Some Of The Women Leading The Charge
Welcome To The Long Tail Of Social Media Marketing: Linqia Exits Stealth Mode With $3.5M Series A From Javelin, Esther Dyson
