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It’s only autumn, but the holiday rush is already upon us (just check your local supermarket or discount retailer for proof) ! As most influencers know, the holiday season is the busiest time of year for advertising, and many brands want to reach consumer audiences through holiday-themed influencer marketing programs. In fact, you might already […]
By now, it’s clear that influencer marketing is not just another buzzword. Not when three out every four marketers use influencer marketing in some capacity or when nearly 60% plan to increase their influencer marketing budgets in the next twelve months. As consumers are constantly overwhelmed with branded content and increasingly wary of traditional advertising, […]
Audiences trust influencers who are authentic in their content, meaning the influencers’ opinions are honest and reflect their real beliefs and values. Maintaining credibility as an influencer is paramount for cultivating and preserving a strong, engaged following. Authenticity is especially pertinent when influencers create sponsored content. If sponsored content feels genuine, the audience trusts […]
Powerful Women Secrets: Top Tips From Successful Tech Entrepreneur Maria Sipka
People are drawn to an influencer’s ability to tell engaging stories. They attract audiences, compelling readers to learn more and return to discover the next story. Sponsored content is no different. The most successful influencers can create sponsored stories that feel just as authentic and natural as non-sponsored posts, seamlessly weaving in the sponsoring brand, […]
Ad blocking adoption in the U.S. is growing at a rate of nearly 50% year over year, equating to $21.6 billion in lost ad revenue in 2015. 84% of Millennials admit that they do not like advertising and fewer than 3% trust TV news and magazines. The sentiment is clear – people don’t like, or […]
Influencers are content creators. Beyond their blogs or websites, they also create content across multiple social platforms including Facebook, Twitter, Pinterest, Instagram, and YouTube. Creating for multiple social channels helps influencers build a larger following, which can attract brands looking for individuals to sponsor their products. Promoting sponsored content on social media is one of […]
The human brain is a wondrous thing. If compared to a computer hard drive, the brain is estimated to have a memory storage capacity of 2.5 petabytes (1 petabyte is 1 million gigabytes). And yet, even with so much memory capacity, we still forget an average of 50% of information within the first hour […]
Pinterest is among the most popular social media sites in the world. Brands are especially drawn to Pinterest because its focus on visual elements has the ability to inspire followers to make a purchase. In fact nearly 75% of Pinterest users have purchased something they saw on the platform. As a result, sharing sponsored photos […]
Brands and advertisers sponsor influencer content in order to authentically spread their messages to their target audience by working with people the audience trusts. In turn, influencers drive interest in and engagement with their sponsored content by writing personal blog stories about their experience with the brand or product, promoting the experience to their […]
We are proud to announce Linqia has been named a 2016 MediaPost OMMA Awards Finalist in two categories – 1) Online Advertising Creativity: User-Generated Content; and 2) Online Marketing: Hispanic Marketing Campaign. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and […]
Brands and advertisers partner with influencers whose sponsored content represents the product in the best manner possible, and it’s especially true for influencer-created images. When an influencer program includes a product, brands seek polished and professional product photos, as they can be repurposed on their official web pages or social channels. Taking crisp, well-composed product […]
