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409

Basic Content

H1 Headline H2 Headline Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make […]

410

Identifying the Right Influencers for Your Influencer Marketing Program

  People are increasingly wary of ads and brand-created content. Surprisingly, despite the fact that only 1% of Millennials trust brand-created ads, brands continue to spend millions of dollars on expensive ad buys. This can be troublesome considering a study by Offerpop reports that 50% of consumers find user-generated content (UGC) more memorable than brand […]

412

5 Questions to Ask Before Writing a Sponsored Post

The most successful influencers thrive because they post mindfully. Before sending a tweet or writing a blog entry, they ask questions and think critically about the purpose of the content and what it should achieve. This is especially true for sponsored content, as all brands have a direct purpose behind their sponsorships, whether it’s to […]

413

Schwan’s

Schwan’s Red Baron partnered with Linqia to generate 1,400 pieces of original content, driving 23,000 engagements with real people.

414

Expert Storyteller Advice: Melody

Melody Robinson Wright, a Lifestyle blogger and owner of Being Melody, has participated in over ten Linqia programs with great success. Catherine shares her advice for reaching your program milestone, finding your tribe, and finding creativity in sponsored content. You frequently overperform on your Linqia campaigns. What is your best advice to someone who is […]