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A version of this article originally appeared on The Huffington Post. Consumers today don’t trust traditional advertising; they trust people. According to Nielsen’s Global Trust in Advertising Report 2015, consumers trust personal recommendations and online reviews above brand advertisements. The distrust is even stronger among younger generations – only 1% of Millennials say they trust […]
Mezzetta®, the #1 producer of glass packed olives and peppers, wanted to raise awareness of their tomato marinara sauce line among parents, foodies, and Millennials in the United States. Influencers in the program made and shared original recipes for Italian inspired dishes featuring Mezzetta marinara sauces. Their stories, recipes, and mouthwatering food photography inspired audiences […]
The Cost of Influencer Marketing: Choosing the Right Pricing Model
Consumers today trust personal recommendations and online reviews more than traditional advertising. As a result, influencer marketing is becoming a staple in today’s digital marketing mix – according to Gartner, 35% of marketers already have an influencer program in place, with another 28% planning implementation in the next twelve months. Many brands and agencies start […]
“We are honored to be named a finalist in five categories at the 13th annual Stevie Awards for Women in Business. Our team has worked extremely hard over the past few years to build Linqia into what it is today – the only influencer marketing provider that enables national brands to see the true ROI of influencer marketing with a pay-for-performance pricing model.”
What happened when Mezzetta used influencers to beef up its content library
Influencers create content that attracts followers and inspires action. But in order to gain that following, the content has to be visible. If your content isn’t optimized for discovery, you’re missing the opportunity to gain new followers and increase audience engagement. Content discovery is especially important when it comes to sponsored posts, as program success […]
Optimizing images is wise because people are 92% more likely to view content that has relevant images. Many Linqia influencers boost their program performances by enhancing their sponsored photography with Canva, an online image editing service that’s free and easy to use. Canva has the capability to correct lighting, coloring, and sharpness issues, add graphics, […]
This article originally appeared in EContent. In the early days of influencer marketing, PR owned the space and its relationships. Agencies and their practitioners negotiated compensation and campaigns directly with individual influencers. But as technology evolved, so did influencer marketing. Today marketers are tapping into influencer programs that are equally, if not more, accountable than […]
Influencer marketing is on fire. 81% of marketers say influencer engagement is effective and another 51% believe it attracts better quality customers than other channels. Brands and agencies use influencer marketing to raise awareness and inspire consumers to take action through website visits, contest entries, coupon downloads, and purchases. But did you know that influencer […]
Linqia helped Kirsten Casenove take Whiskey Tango Foxtrot from a small blog to a small business.
Newsletters are one of the most effective digital marketing methods for influencers, driving more action than display ads and social media. If you don’t send an email newsletter featuring content from your website, you’re likely missing out on engaging and expanding your audience. Newsletters enable you to reconnect with people who’ve dropped off in website […]
